Paid Media Manager

Flock Safety

Paid Media Manager responsible for executing and optimizing B2B paid media campaigns. Collaborating with brand teams to drive measurable pipeline growth for Flock.

Posted 7/29/2026full-timeRemote • Massachusetts • 🇺🇸 United StatesMid-LevelSenior💰 $97,500 - $125,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in executing and optimizing full-funnel paid media campaigns across various platforms, with a strong focus on audience segmentation, creative brief development, and performance analysis. Proficient in managing B2B paid media budgets and implementing structured testing frameworks to drive actionable insights.

Highest-signal resume keywords

B2B Paid Media ManagementAudience Segmentation StrategiesStructured Testing FrameworksCreative Brief DevelopmentFull-Funnel Performance Analysis

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign OptimizationBid Strategy ManagementBudget PacingConversion TrackingPerformance Measurement

Soft Skills

Analytical ProficiencyClear Communication

Tools & Technologies

MetaLinkedInGoogleABM PlatformsProgrammatic DSPsSalesforce Marketing Attribution

Industry Keywords

Paid Media CampaignsBuyer PersonasCreative AssetsCross-Functional Leadership

About the role

Key responsibilities & impact

Execute and optimize full-funnel paid media campaigns across Meta, LinkedIn, Reddit, and emerging programmatic platforms.
Develop audience segmentation strategies that align channel selection, creative assets, and messaging to specific buyer personas and sales stages.
Manage daily campaign operations including bid strategy, budget pacing, exclusion lists, and conversion tracking.
Establish a structured testing framework across creative formats, audiences, and placements to continuously inform and improve media strategy.
Partner with brand and creative teams to write clear, channel-specific creative briefs that translate audience insights into high-performing assets.
Build scalable campaign reporting processes to translate full-funnel performance data into actionable recommendations for cross-functional leadership.

Requirements

What you’ll need

Demonstrated hands-on experience managing B2B paid media budgets across Meta, LinkedIn, and Google with a deep understanding of advanced bidding and targeting strategies.
Proven track record of building and executing structured testing frameworks with documented hypotheses and clear performance measurement.
Strong creative briefing capability with the ability to translate campaign objectives into clear direction for static, video, and lead-generation formats.
Analytical proficiency to interpret full-funnel performance data and translate it into actionable business language for sales and marketing leadership.
Familiarity with ABM platforms, programmatic DSPs, or Salesforce marketing attribution models is a strong plus.

Benefits

Comp & perks

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