Director of Digital Content Strategy

Flock Safety

Director of Digital Content Strategy at Flock managing social media strategy and brand engagement. Responsible for building and executing social presence for brand growth and awareness.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesLead💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing multi-platform social media strategies, with a focus on brand building, audience engagement, and performance analytics. Proven ability to lead and grow social media teams while driving impactful campaigns in high-growth tech and mission-driven environments.

Highest-signal resume keywords

Social Media StrategyAudience InsightsSocial ListeningBrand BuildingCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media StrategyContent CreationAnalyticsKPI SettingCrisis CommunicationCampaign DevelopmentEngagement GrowthTrend SpottingPerformance MeasurementPublishing Management

Soft Skills

Creative ThinkingAnalytical SkillsCommunication SkillsCollaborationProfessionalism

Tools & Technologies

Social Media PlatformsAnalytics ToolsPublishing ToolsSocial Listening Tools

Industry Keywords

B2BB2GCivic-TechMission-Driven CompaniesBrand VoiceEngagementContent CalendarReal-Time Brand Moments

About the role

Key responsibilities & impact

Develop and execute a bold, multi-platform social media strategy (LinkedIn, X, Instagram, YouTube, and other emerging platforms).
Build Flock’s brand voice across social, shaping content that drives awareness, trust, and engagement across B2G and B2B audiences.
Manage the daily operation of Flock’s channels, content calendars, publishing, engagement, and real-time brand moments.
Partner with brand, creative, content, and comms teams to ensure social amplifies major campaigns, product launches, and storytelling initiatives.
Drive growth through audience insights, social listening, competitor benchmarking, and trend spotting.
Scale social into a performance engine: set KPIs, measure results, and use analytics to guide constant iteration.
Recruit and grow a small but mighty social team as the function scales.
Serve as an internal expert and evangelist on how social can drive pipeline, brand affinity, and community impact.

Requirements

What you’ll need

10+ years of proven experience in social media strategy and execution, ideally in high-growth tech, civic-tech, and/or mission-driven companies.
Demonstrated success in building and scaling social followings and engagement from scratch.
Deep expertise across LinkedIn, X, Instagram, YouTube, and other emerging platforms.
A strong blend of creative and analytical skills, with a proven ability to concept award-worthy campaigns and prove their impact with data.
Excellent understanding of brand building, tone of voice, and audience psychology.
Experience managing crisis comms and sensitive conversations online with nuance and professionalism.
Skilled at using social listening, analytics, and publishing tools.
Strong cross-functional collaboration and communication skills; ability to partner with executives, sales, comms, and product marketing.
Comfortable working fast, iterating, and testing bold ideas in public view.

Benefits

Comp & perks

Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family.
Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
ERGs: We want all employees to thrive and feel like they belong at Flock. We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion.
WFH Stipend: $150 per month to cover the costs of working from home.
Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
Home Office Stipend: A one-time $750 to help you create your dream office.