Flock Safety

Demand Generation Manager

Flock Safety

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $110,000 - $145,000 per year

About the role

  • Design, build, and run account-based campaigns that move target accounts through awareness to pipeline across both public and private sectors.
  • Own the ABM campaign playbook, run 1:1 and exec-level ABM plays.
  • Partner tightly with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Ops to operationalize ABM at scale while adapting tactics by sector (public vs private).
  • Balance strategy, execution, vendor/tool management, and campaign performance management to increase multi-threaded engagement and measurable pipeline influence.

Requirements

  • 5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale across enterprise and mid-market segments.
  • Deep expertise in ABM and intent platforms (e.g., 6sense or similar), marketing automation (Marketo/Pardot), CRM systems (Salesforce), with strong analytical and data fluency.
  • Proven ability to align Sales, Product Marketing, Customer Success, and Marketing Ops around unified account strategy and measurable pipeline outcomes.
  • Strong operational discipline, including campaign brief development, structured kickoff cadences, reporting frameworks, vendor management, and quality assurance.
  • Exceptional written and executive communication skills, with experience building executive briefs, ROI narratives, and thought leadership-driven campaigns.
  • Familiarity with public sector procurement environments and/or private sector security, retail, or property workflows.
  • Demonstrated success executing executive-level ABM plays and integrating customer advocacy into account-based strategies.
  • Hands-on experience orchestrating multi-channel campaigns across email, paid media, direct mail, events, and sales outreach.
Benefits
  • Flexible PTO: We offer non-accrual PTO, plus 11 company holidays.
  • Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
  • Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
  • Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
  • Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
  • Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support.
  • Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
  • ERGs: We offer four ERGs today - Women of Flock, Flock Proud, LEOs and Melanin Motion.
  • WFH Stipend: $150 per month to cover the costs of working from home.
  • Productivity Stipend: $300 per year to use on Audible, Calm, Masterclass, Duolingo and so much more.
  • Home Office Stipend: A one-time $750 to help you create your dream office.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B demand generationABM programscampaign brief developmentreporting frameworksvendor managementmulti-channel campaignsanalytical skillsdata fluencyexecutive-level ABM playscustomer advocacy
Soft Skills
operational disciplinewritten communicationexecutive communicationcollaborationstrategic thinkingadaptabilitycampaign performance managementengagementquality assurancethought leadership