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Float

Senior Growth Marketing Manager

Float

Senior Growth Marketing Manager optimizing Float’s website conversion funnel and self-serve and sales-assisted journeys. Driving experimentation and lower-funnel demand capture for Canadian businesses.

Posted 8/6/2026full-timeToronto • 🇨🇦 CanadaSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in web conversion rate optimization (CRO) through hands-on experience in testing, analytics, and customer journey design. Proficient in utilizing tools for A/B testing and analytics to drive data-informed decisions and optimize user experiences.

Highest-signal resume keywords
CRO OwnershipA/B Testing ToolsWebflow ProficiencyCustomer Journey DesignAnalytical Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CROWeb OptimizationA/B TestingStatistical Significance AnalysisTest DesignCustomer Journey MappingDemand CaptureMQL/SAO CriteriaExperimentationHeatmapping
Soft Skills
Analytical ThinkingCollaborationPrioritization
Tools & Technologies
WebflowAnalytics ToolsHeatmapping ToolsAI Tools
Industry Keywords
High-Growth CompanyRevOpsSelf-ServeAE-Led MotionsLimited Design Resources

About the role

Key responsibilities & impact
  • Own the web CRO roadmap end to end, including testing plans, experiments, and lift reporting
  • Build and iterate landing pages by segment and vertical
  • Lead post-launch optimization of the new website, refreshing copy and improving customer journeys
  • Design and own self-serve and AE-led site journeys
  • Define visitor routing between self-serve and AE-led motions
  • Own lower-funnel demand capture and establish MQL/SAO criteria and handoff SLAs with XDR
  • Partner with RevOps on CRO reporting and testing frameworks
  • Apply rigorous experimentation through sound test design, clear hypotheses, and statistical significance analysis

Requirements

What you’ll need
  • 5+ years of hands-on CRO or web optimization ownership at a high-growth company
  • Deep comfort with Webflow or a similar site platform
  • Experience with A/B testing tools and analytics/heatmapping tools
  • Ability to set up and run tests without waiting on engineering
  • Track record designing customer journeys across different segments or motions
  • Strong analytical skills, including test sizing, result analysis, and statistical significance assessment
  • Experience partnering with product, sales, and operations teams to ship live-site changes
  • Ability to prioritize against limited design and development resources
  • Practical, day-to-day use of AI tools for research, insight synthesis, and experimentation

Benefits

Comp & perks
  • Competitive compensation
  • Equity options
  • Benefits
  • Hybrid work model
  • Catered team lunches every Tuesday, Wednesday and Thursday
  • Dog-friendly office
  • High-trust, high-performance culture
  • Workplace accommodations during the hiring process or employment