Head of Product Marketing

Float

Head of Product Marketing developing strategies to help customers adopt Float's multi-product platform. Leading a team to enhance customer value and drive product engagement.

Posted 4/24/2026full-timeToronto • 🇨🇦 CanadaLeadWebsite

About the role

Key responsibilities & impact

Refine Float’s positioning and messaging so the multi-product platform story lands clearly across target audiences and ongoing launches.
Build pre- and post-sale programs that improve product adoption and help customers realize more value across the customer journey.
Partner with Product on launches, readiness, and activation so new products and features translate into customer understanding and usage.
Equip Sales, Customer Success, and Marketing with messaging, playbooks, collateral, and activation tools that improve field effectiveness and adoption outcomes.
Build customer programs such as advocacy and advisory motions that strengthen product adoption and the broader commercial flywheel.
Use data, experimentation, and customer insight to evolve positioning, lifecycle strategy, and adoption programs over time.
Lead and develop a high-performing team with high standards for ownership, clarity, speed, and modern AI-enabled workflows.

Requirements

What you’ll need

8+ years of relevant experience across product marketing, customer marketing, lifecycle, enablement, monetization, or adjacent growth work in B2B SaaS, fintech, or transaction-based businesses, with meaningful leadership scope.
Direct ownership of measurable outcomes such as acquisition, adoption, expansion, retention, competitive performance, enablement uptake, or other commercial metrics.
Strong product marketing craft across positioning, messaging, launches, enablement, and customer / field activation, with evidence that your work changed behavior or results.
Experience building systems, not just campaigns including pre-sale and post-sale motions that helped internal teams and customers understand what to do next.
Data fluency and experimentation discipline with comfort using analytics, research, and operating judgment to refine strategy over time.
Practical AI workflow integration with examples of using AI to accelerate research, synthesis, experimentation, or content iteration while keeping judgment human-led.
Leadership and cross-functional credibility with a track record of coaching teams, aligning stakeholders, and raising the quality bar around you.

Benefits

Comp & perks

Competitive compensation, equity options, and benefits
Hybrid work model – we are based in Toronto with in-office days for connection and collaboration
Enjoy catered team lunches every Tuesday, Wednesday and Thursday
Bring your pup to our dog-friendly office
Thrive in a high-trust, high-performance culture where your work truly matters

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

product marketingcustomer marketinglifecycle strategyenablementmonetizationdata fluencyAI workflow integrationanalyticsexperimentationcustomer activation

Soft Skills

leadershipcoachingstakeholder alignmentownershipclarityspeedcross-functional credibilitycommunicationteam developmentstrategic thinking