Flo Health Inc.

User Acquisition Manager, Paid Social, Web

Flo Health Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Vilnius • 🇱🇹 Lithuania

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Salary

💰 €3,800 per month

Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Planning, executing, and scaling web user acquisition campaigns across Facebook Ads or other paid social channels, with a focus on high-intent, converting traffic
  • Monitoring and optimizing account structure, keyword strategy, bidding models, and audience segmentation
  • Driving incremental growth through performance-focused campaign strategy and rapid experimentation
  • Collaborating with product, analytics, and creative teams to create effective landing pages and campaign assets
  • Generating insights from performance data and proactively identifying areas of opportunity
  • Staying up to date with industry trends, platform updates, and evolving privacy regulations
  • Producing regular performance reports and contributing to strategic discussions

Requirements

  • 3+ years of performance marketing experience in web user acquisition, preferably in high-growth environments
  • Expert-level experience managing campaigns in Facebook Ads
  • Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV
  • Hands-on experience setting up and managing conversion tracking using tools like Google Tag Manager and GA4
  • Strong analytical skills, including advanced Excel or Google Sheets capabilities
  • Experience with A/B testing frameworks and conversion rate optimization (CRO) for web
  • Solid understanding of web attribution models and tools (e.g., last-click vs. data-driven attribution, first-party tracking)
  • Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data
  • Proficient in using AI tools (e.g., ChatGPT, Claude, Google AI Studio) to boost campaign efficiency and ideation
  • Strong communication and project management skills, with the ability to work cross-functionally
  • Upper-intermediate or advanced proficiency in English
  • Market research and competitors analysis
  • Experience with Google Ads or other paid social channels (nice to have)
  • Experience in Health Tech, FinTech, or other regulated industries (nice to have)
  • Familiarity with server-side tracking, privacy-compliant measurement setups (e.g., Consent Mode, enhanced conversions) (nice to have)
  • Experience with automation tools and scripts for campaign management (e.g., bir.ch, Google Ads Scripts) (nice to have)
Benefits
  • Competitive salary and annual reviews
  • Opportunity to participate in Flo’s performance incentive scheme
  • Paid holiday, sick leave, and female health leave
  • Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
  • Accelerated professional growth through world-changing work and learning support
  • Flexible office + home working, up to 2 months a year working abroad
  • 5-week fully paid sabbatical at 5-year Floversary
  • Flo Premium for friends & family, plus more health, pension and wellbeing perks

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
performance marketingweb user acquisitioncampaign optimizationconversion trackingA/B testingconversion rate optimizationweb attribution modelsdata analysisautomation toolsbidding models
Soft skills
analytical skillscommunication skillsproject managementcollaborationstrategic thinkinginsight generationadaptabilityproblem-solvingcross-functional teamworkmarket research