Content Manager
Flipster
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇸🇬 Singapore
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Define the content positioning, tone, and boundaries of the exchange; build a content framework covering market insights & trading education, product & feature explanations, campaign & growth-related content, and user-facing risk disclosures
- Own the end-to-end editorial process—from content calendar planning and cross-team coordination (Growth, Social, Product, Risk & Compliance, BD) to ensuring narrative consistency and serving as final approver.
- Ensure content accuracy, clarity, and consistency; assess potential misinterpretation and risk; define content allowances and provide informed pushback when needed.
- Defining and executing a growth-driven content strategy that aligns content types with user lifecycle stages to achieve key objectives like first trade activation, increased trading frequency, and feature adoption (perps, copy trading, new pairs).
- New users → onboarding & education; Active users → market context & trading ideas; Advanced users → tools, mechanics, efficiency
- Design content flows that support campaigns, launches, promotions, and high-volatility moments; partner with Growth & Ops to define and optimize against metrics like CTR, activation, and conversion.
- Owning editorial planning across market insights, product/feature explainers, and campaign messaging, acting as the final reviewer for growth-critical content like landing pages, campaign narratives, and KOL scripts, all while balancing conversion effectiveness with trading risk awareness.
- Identifying and amplifying key market narratives, strategically deciding on the timing and extent of communication, and optimizing content release around volatility spikes, new listings, and major macro or crypto events.
Requirements
- 3+ years of experience in crypto, trading, or growth-related content.
- Strong understanding of: User trading psychology; Conversion funnels and activation mechanics; Proven ability to connect content decisions to growth outcomes; Strong ability to judge content quality and usefulness beyond language or style.
- Strong ability to judge content quality and usefulness beyond language or style.
- Strong team player with experience collaborating effectively across cross-functional teams.
- Proficient in utilizing social media analytics tools to monitor performance and refine content strategies.
- Proven ability to juggle multiple projects and meet deadlines in a fast-paced, dynamic environment.
- Fluency in English.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategyeditorial processcontent calendar planningcontent accuracyuser trading psychologyconversion funnelsactivation mechanicscontent quality assessmentcontent flow designperformance metrics
Soft skills
team playercross-functional collaborationproject managementdeadline managementcommunicationstrategic decision-makingnarrative consistencyrisk assessmentpushbackadaptability