Growth Marketing Lead – Acquisition, Media
Flipster
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇸🇬 Singapore
Visit company websiteJob Level
Senior
About the role
- Own the full user acquisition funnel from impressions to first deposit, including traffic growth, registration, KYC, and key conversion metrics
- Build a holistic media matrix spanning Crypto Media, KOL networks, KOCs, communities, and content matrix. Design media segmentation, incentive structures, and ROI frameworks, and optimize media mix across regions such as SEA, EU etc.
- Build and scale a global crypto KOL matrix (X, YouTube, TG, TikTok, etc.), and manage partnerships, activations, AMAs, airdrops, and performance metrics
- Collaborate with Affiliate/BD teams to provide creatives, traffic, and exposure support
- Monitor funnel metrics such as CTR, CVR, CAC, KYC rate, and FTD rate, and work with user operations and data teams to optimize conversion funnels
- Guild the team to identify invalid, fraudulent, and arbitrage traffic to ensure safe acquisition
Requirements
- Bachelor’s degree in any discipline.
- 5+ years of overall experience is required, including at least 2 years of demonstrated success in developing and scaling a comprehensive Media Matrix.
- Prior experience in managing teams
- Deep understanding of the crypto exchange, e-commerce, or forex growth funnel
- Proven user acquisition experience across global markets (any region)
- Strong analytical capability with modern analytics tools
- Experience managing annual marketing budgets
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
user acquisitionmedia matrix developmenttraffic growthKYCconversion metricsanalytical capabilitymarketing budget managementperformance metricsmedia segmentationROI frameworks
Soft skills
team managementcollaborationleadership
Certifications
Bachelor’s degree