Marketing Lead
Flipdish
full-time
Posted on:
Location Type: Hybrid
Location: Dublin • Ireland
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Job Level
About the role
- Take end-to-end ownership of Flipdish’s Managed Marketing service, including performance, customer outcomes, and commercial success
- Review the current service, processes, and tooling to identify opportunities to improve scalability, efficiency, and results
- Define a clear vision for the role of Managed Marketing within the wider Flipdish ecosystem
- Own and oversee PPC performance across multiple customer accounts, primarily Google Ads
- Ensure best-in-class account structure, optimisation, budget allocation, and performance monitoring
- Evaluate current supporting channels such as Google Business Profile optimisation, Google Analytics and managed SMS
- Transition customer reporting from manual processes to standardised, automated solutions
- Build and maintain reporting dashboards using tools such as Looker Studio, Canva, or similar platforms
- Own the P&L for Managed Marketing, ensuring the service operates profitably and sustainably
- Define clear ICP criteria and eligibility guidelines for Managed Marketing customers
- Ensure consistent, high-quality execution across all managed accounts
- Apply AI and automation tools to improve performance, efficiency, and ROI across managed accounts
Requirements
- 7+ years experience in performance, growth, or digital marketing
- Extensive hands-on PPC experience, particularly Google Ads and META, managing multiple accounts concurrently
- Proven experience building scalable systems for campaign management and reporting
- Experience designing automated reporting using Looker Studio, Canva, or comparable platforms
- Strong commercial awareness, with experience contributing to or owning forecasting, pricing, or profitability decisions
- Experience working freelance or in an agency environment managing multiple clients is a strong advantage
- Experience working with hospitality, restaurant, or takeaway businesses is highly desirable
Benefits
- Own and shape a revenue-generating service with direct impact on customer growth
- High-autonomy role with visibility at senior leadership level
- Opportunity to build scalable systems rather than manual processes
- Work closely with a product-led company deeply embedded in the hospitality industry
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
PPCGoogle AdsMETAcampaign managementautomated reportingperformance monitoringbudget allocationcustomer outcomesscalabilityefficiency
Soft Skills
commercial awarenessleadershipcommunicationorganizational skillscustomer serviceproblem-solvingstrategic thinkingattention to detailcollaborationadaptability