Marketing

• Own the end-to-end marketing outcomes: lead generation, conversions, and pipeline contribution.
• Track, measure, and translate marketing performance into business insights to refine strategies.
• Ensure every campaign and initiative ties back to growth and revenue impact.
• Design and execute Account-Based Marketing (ABM) campaigns to penetrate priority enterprise accounts.
• Develop lead generation engines across paid, organic, and partner channels.
• Build conversion journeys that move prospects from awareness to sales-qualified leads (SQLs).
• Lead go-to-market execution for new product launches (e.g., Deepfake Detector, X-Mask Pro, Cybersecure SSD).
• Coordinate with product, sales, and leadership teams to define value propositions, messaging, and positioning.
• Manage e-commerce strategy across Shopify and other platforms.
• Optimize store funnel, user experience, and conversion rate.
• Implement AEO, GEO targeting, SEO, and content marketing to maximize digital visibility.
• Drive partner enablement: create campaigns with distributors, VARs, and strategic OEMs.
• Manage affiliate and influencer programs to expand reach and accelerate adoption.
• Oversee partner co-marketing initiatives to ensure measurable pipeline impact.
• Lead CRO initiatives across websites, landing pages, and digital ads.
• Apply data-driven A/B testing and user analytics to boost trial sign-ups, demo requests, and paid conversions.
• Own end-to-end project execution: planning, budgeting, timelines, and reporting.
• Collaborate with sales to align KPIs and ensure marketing → revenue accountability

Marketing Project Lead

Director – Customer Lifecycle Marketing

Marketing Manager

Customer Marketing Lead

Entrepreneur-in-Residence – Marketing

Senior Marketing Manager