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FlexTrades

Digital Marketing Specialist

FlexTrades

Digital Marketing Specialist managing and optimizing FlexTrades' digital presence across multiple platforms. Collaborating with cross-functional teams to enhance brand awareness and drive business growth.

Posted 6/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $80,000 per yearWebsite

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Hard Skills
SEOSEMGoogle Analyticsdigital marketingcontent marketingemail marketingmarketing automationdata analysisconversion optimizationlead generation
Soft Skills
analytical skillsproject managementorganizational skillstime managementcommunication skillscollaboration skillscross-functional mindset
Tools & Technologies
digital advertising platformssocial media platformscontent management systemswebsite analytics toolsmarketing automation platforms
Certifications & Qualifications
Bachelor’s degree in marketingBachelor’s degree in communicationsBachelor’s degree in business
Industry Keywords
website optimizationcontent strategydigital contentintegrated digital marketing campaignswebsite traffic analysis

About the role

Key responsibilities & impact
  • Maintain and optimize company website content, landing pages, user experience, and conversion paths
  • Develop and execute organic and paid search strategies to improve website visibility, increase traffic, and generate leads
  • Plan, create, schedule, and manage content across company social media platforms
  • Coordinate and develop blog articles, website content, and other digital assets
  • Support integrated digital marketing campaigns across multiple channels
  • Monitor, analyze, and report on website traffic, campaign performance, SEO rankings, and lead generation metrics
  • Optimize digital content using SEO best practices
  • Work cross-functionally with sales, recruiting, operations, and leadership teams

Requirements

What you’ll need
  • Bachelor’s degree in marketing, communications, business, or related discipline preferred
  • 4+ years of experience in digital marketing, social marketing, or related content marketing roles
  • Strong understanding of SEO, SEM, Google Analytics, and digital advertising platforms.
  • Experience managing business social media accounts and developing engaging content strategies.
  • Familiarity with email marketing and marketing automation platforms is a plus.
  • Strong analytical skills with the ability to interpret performance data and make data-driven recommendations.
  • Excellent project management, organizational, and time management skills.
  • Strong communication and collaboration skills with a cross-functional mindset.

Benefits

Comp & perks
  • Medical, Dental, Vision, Disability and Life Insurance coverage offered
  • Paid holidays, Vacation, & Birthday PTO
  • Company sponsored personal wellness plan
  • Home office equipment provided