Demand Generation Associate, Technician Marketing

FlexTrades

Demand Generation Associate responsible for executing marketing initiatives and optimizing technician acquisition for FlexTrades. Collaborates across teams to enhance candidate journey and drive engagement.

Posted 5/15/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-Level💰 $75,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Program Development: create and launch new demand generation initiatives focused on technician acquisition and bench re-engagement.
Email Marketing: plan, build, and optimize email marketing campaigns to nurture leads and drive engagement across the funnel.
Digital Marketing: manage and optimize the efficient use of job boards and company review sites to drive brand awareness, improve acquisition, and identify skilled technicians aligned to client demand.
Communications: drive candidate communication programs, newsletters, spotlights, and related programs to build a loyal, long-term technician community.
Candidate Flow Optimization: collaboration with recruiting and marketing to streamline and optimize lead handoffs, scoring, and funnel progression.
Reporting & Analysis: own campaign reporting; analyze performance metrics; share insights to improve open rates, application rates, click-through rates, conversions, and pipeline impact.
Content: coordinate and work closely with team members to develop creative content for marketing initiatives. Explore new channels to expand footprint and alignment with key technician segments including, but not limited to, sociations, career fairs, trade schools, etc.

Requirements

What you’ll need

Bachelor’s degree in marketing, communications, business, or similar discipline
4+ years of experience in service-driven demand generation, B2B and B2C marketing, or growth marketing roles
Deep knowledge of email marketing, including list segmentation, deliverability, A/B testing, and reporting
Hands-on experience with job boards and related candidate acquisition channels as well as review sites
Strong analytical skills and proficiency with back-end communication and reporting systems and tools (e.g., Bullhorn, Canvas, Salesforce, Google Analytics, Excel, etc.)
Excellent project management skills and attention to detail
Strong collaboration and communication skills, with a cross-functional mindset.

Benefits

Comp & perks

Medical, Dental, Vision, Disability and Life Insurance coverage offered
Work remotely in the United States
Paid holidays, Vacation, & Birthday PTO
Company sponsored personal wellness plan
Home office equipment provided

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

email marketingdemand generationA/B testinglist segmentationreportingcandidate acquisitioncontent developmentperformance analysisfunnel optimizationdigital marketing

Soft Skills

project managementattention to detailcollaborationcommunicationanalytical skills