Director, Web Strategy – User Experience

FlexPoint

Director managing digital strategy and user experience for Florida Virtual School. Leading a multi-disciplinary team and overseeing vendor management for web projects.

Posted 7/31/2026full-timeRemote • Florida • 🇺🇸 United StatesLead💰 $89,633 - $197,193 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing digital marketing strategies, including CRM program management and vendor oversight, while ensuring brand consistency across all digital platforms. Proven ability to analyze performance metrics and lead teams to achieve organizational growth goals.

Highest-signal resume keywords

Digital Marketing StrategyCRM Program ManagementVendor ManagementData AnalysisTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingECommerceEmail MarketingLead GenerationPerformance Metrics AnalysisIntegrated Marketing PlansProject ManagementBudget ManagementSegmentation StrategyCampaign Analytics

Soft Skills

PrioritizationDelegationCommunicationProblem SolvingTime Management

Industry Keywords

B2CB2BBrand ExperienceUser ForumsEvent Management Tools

About the role

Key responsibilities & impact

Own and drive the vision, strategy, budget, and overall long-term digital roadmap to deliver on the organization’s brand and financial growth goals
Own all aspects of vendor management for website development, including developing event management tools, customer/user forums, and eCommerce
Develop CRM program strategy and segmentation, and oversee execution including full-funnel lead generation/nurturing strategy for national B2C and B2B audiences
Ensure that the brand experience and messaging is integrated and consistent across all digital touchpoints
Develop strategic recommendations to inform marketing strategy by analyzing performance metrics including project and campaign analytics, brand metrics, web analytics, and overall return on investment for digital marketing initiatives
Lead and manage assigned direct reports for continual improvement in efficiency and effectiveness of the group

Requirements

What you’ll need

Bachelor’s degree; or equivalent combination of education and relevant experience
10+ years marketing experience
5+ years supervising, managing, and/or leading others with demonstrated increase in responsibilities
Knowledge of digital channels, specifically web, eCommerce, Email/CRM, digital marketing, and developing integrated marketing plans
Ability to analyze complex data sets, and develop insights and recommendations, plans of action, and formulate alternative resolutions and improvements
Ability to meet deadlines and handle diverse tasks simultaneously using prioritization and delegation

Benefits

Comp & perks

Competitive salaries
Well-rounded benefits package
Generous paid time off (including 25 holidays, vacation, and sick leave)
Array of professional development opportunities