FlexGen

Marketing Generalist

FlexGen

full-time

Posted on:

Location Type: Office

Location: Ireland

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About the role

  • Localize and adapt US-based content for UK and EMEA markets
  • Create and edit marketing collateral (brochures, one-pagers, case studies, blog posts, email copy)
  • Coordinate with freelance or in-house designers and copywriters as needed
  • Plan and execute regional demand generation campaigns across email, social, PPC, and webinars
  • Support product launches, ensuring global messaging aligns with global positioning
  • Manage International-specific web pages and support SEO, PPC, and social media
  • Track and report performance metrics (Google Analytics, HubSpot)
  • Support planning and execution of trade shows, webinars, and regional industry events
  • Manage logistics (vendors, venues, shipping, staffing, follow-up campaigns) in partnership with global teams
  • Represent FlexGen onsite to ensure smooth execution
  • Build relationships with industry associations, media outlets, and partners
  • Collect post-event feedback and manage lead follow-up
  • Research industry trends, competitors, and customer needs in the UK and EMEA region
  • Provide feedback to product and marketing teams to inform strategy

Requirements

  • Bachelor's degree in Event Planning, Hospitality, Marketing, or a related field
  • 2-4 years of experience in event planning or coordination, particularly in field or offsite events
  • Excellent organizational skills and ability to manage multiple tasks simultaneously
  • Strong communication skills, both written and verbal
  • Ability to work well under pressure and adapt to changes in a fast-paced environment
  • Proficient in event management software (e.g., Cvent, Eventbrite), Monday, Microsoft Office Suite, and/or Google Workspace
  • Attention to detail and problem-solving skills
  • Flexible to travel and support events; comfortable working evenings/weekends when required.
  • Ability to stand for extended periods and lift up to 30 pounds
Benefits
  • Flexible working arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
event planningdemand generationSEOPPCcontent localizationperformance metrics trackingmarketing collateral creationlead follow-upresearch industry trendscopywriting
Soft skills
organizational skillscommunication skillsproblem-solving skillsability to work under pressureadaptabilityattention to detailrelationship buildingteam collaborationtime managementflexibility
Certifications
Bachelor's degree in Event PlanningBachelor's degree in HospitalityBachelor's degree in Marketing