Flexential

Senior Director, Corporate Marketing

Flexential

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado, North Carolina

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Salary

💰 $170,000 - $190,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Promote the company through a strong public relations and thought leadership program including content, social media, brand messaging and visuals
  • Manage corporate communications across a variety of channels including public relations, executive thought leadership and social media
  • Lead content strategy and development phases of campaigns that incorporate industry best practices
  • Partner with Product Marketing and Digital Marketing teams to align the customer journey
  • Create and implement corporate marketing and brand strategies for consistent branding, messaging, and positioning
  • Oversee all creative projects to ensure brand consistency
  • Build, manage, and lead a strong team by recruiting, coaching and developing team members
  • Develop standards, systems and best practices for content creation, distribution, and maintenance
  • Work within collaborative, integrated teams; run a team, control timelines and budgets, anticipate issues and solve complex problems
  • Manage multiple agency and vendor relationships
  • Translate insights and creative ideas into meaningful strategies across earned, owned, paid and shared channels

Requirements

  • BA/BS degree
  • 8-10+ or more years of experience in content marketing, communication, and public relations
  • Experience managing a team with direct reports
  • Experience launching large content marketing campaigns
  • Knowledge of buyer’s journey in a B2B setting
  • Excellent written and verbal communication skills
  • Experience across content strategy and execution, public relations, brand development, creative, social media, and thought leadership campaigns
  • Experience building and leading brand, content, and public relations globally
  • Experience managing multiple agency and vendor relationships
  • Preferred: Prior experience and knowledge of data center, cloud, connectivity and data protection services market
  • Preferred: Knowledge of Asana, Seismic, and Google Analytics
  • Preferred: MBA
  • Physical Requirements: Ability to sit for extended periods of time; Moderate keyboard usage