
Account-Based Marketing Manager
Flexcompute
full-time
Posted on:
Location Type: Hybrid
Location: Watertown • Massachusetts • United States
Visit company websiteExplore more
About the role
- Own ABM strategy and execution for a focused set of strategic accounts (approximately 10), aligned to pipeline and expansion goals
- Partner closely with Sales and Customer Success to define account plans, target buying groups, and stage-specific plays (new pipeline, late-stage acceleration, expansion)
- Lead field and executive events, including account-based events, hosted dinners, conference programs, and executive meetings
- Design and execute multi-channel ABM programs
- Support content creation by helping identify gaps, shaping account-specific messaging, and collaborating with Product Marketing on assets needed for ABM programs
- Operationalize ABM in HubSpot to track engagement, influence, and pipeline impact
- Measure and report performance, using account engagement, opportunity progression, and pipeline metrics to inform iteration and prioritization
Requirements
- 2-4+ years of B2B marketing experience, with hands-on ownership of account-based or highly targeted demand programs
- Proven ability to execute ABM programs tied to pipeline creation and expansion, not just awareness
- Comfortable working in close partnership with Sales and field teams
- Experience planning and running field and executive-level events as part of an account strategy
- Strong working knowledge of HubSpot and campaign performance tracking
- Able to support content development without needing to own all messaging or positioning
- Self-starter mindset: organized, motivated, and comfortable building programs with imperfect inputs
- Bonus: Experience marketing to engineers or technical audiences
- Bonus: Background in B2B SaaS, engineering software, or deep-tech products
Benefits
- Competitive compensation with equity of a fast-growing startup.
- Medical, dental, and vision health insurance.
- 401(k) Contribution.
- Gym allowance.
- Friendly, thoughtful, and intelligent coworkers.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
account-based marketingdemand generationpipeline creationevent planningcontent developmentcampaign performance tracking
Soft Skills
self-starterorganizedmotivatedcollaborativecomfortable with ambiguity