Flex

Senior Product Marketing Manager

Flex

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Senior

About the role

  • Define our product positioning, lead new product and feature launches, and drive adoption, activation, and retention campaigns.
  • Collaborate closely with Product, Growth, and Brand teams to align roadmap decisions with marketing outcomes.
  • Help create launch videos, pages for new products and marketing campaigns across email, sms, and in-app messages.
  • Lead research-driven, user-tested initiatives to scale our campaigns, launches, website, and press presence.

Requirements

  • 5+ years leading Product Marketing in a high-growth B2B FinTech or similar multi-product environment.
  • Experience creating go-to-market strategies for new products and features, including producing launch videos, landing pages and similar assets.
  • Experience launching adoption, activation and retention campaigns, including email, sms, and in-app message campaigns.
  • Proven ability to manage and mentor high-performing teams with clear, confident communication.
  • Strong analytical mindset define KPIs, track progress, and drive decisions through data.
  • Experience collaborating with creative teams on brand, copy, and visual assets.
  • Exceptional writing, storytelling, and communication skills.
  • High technical fluency with modern marketing and analytics tools.
  • Strong project management skills, able to lead cross-functional initiatives with urgency and accountability.
  • Entrepreneurial mindset — you’re eager to build, experiment, and make a tangible impact.
  • Thrive in fast-paced environments, act with ownership, and bias toward action.
Benefits
  • 100% employer-covered medical, dental, and vision.
  • Stock options with massive upside.
  • Unlimited vacation policy.
  • Remote-friendly culture with biannual offsites.
  • Backing from leading Silicon Valley investors.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategiesadoption campaignsactivation campaignsretention campaignsKPI definitiondata-driven decision makingproject management
Soft skills
communicationmentoringanalytical mindsetstorytellingcollaborationownershipentrepreneurial mindseturgencyaccountability