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Product Marketing Specialist, FMCG
FlerProduct Marketing Specialist responsible for product development and marketing strategy at innovative beauty tech brand, focusing on consumer experiences and market trends.
About the role
Key responsibilities & impact- Research global beauty and consumer trends to identify innovation opportunities
- Develop new product concepts, collections, seasonal launches and limited editions
- Own and execute the end-to-end product development process, from concept and briefing through formulation, testing, approvals, and final launch
- Improve existing products through formula updates, packaging improvements and assortment optimization
- Prepare detailed product development briefs for manufacturers and packaging suppliers, including product vision, target consumer, technical requirements, positioning, pricing objectives and timing
- Lead testing and compliance, managing third-party efficacy testing, ingredient lists, artwork reviews, and regulatory approvals
- Scout new manufacturers, packaging suppliers and product partners
- Coordinate suppliers throughout the product development process
- Manage timelines, quotations, samples and product approvals
- Coordinate internal and external product testing
- Collect and analyze consumer feedback
- Define product positioning, pricing strategy and key selling points
- Build go-to-market plans for every new launch, preparing product briefs and presentations for Marketing, Creative, PR and Sales teams
- Prepare launch toolkits, product training materials and sell-in presentations
- Analyze sales results, customer feedback and market trends
Requirements
What you’ll need- 2 years of experience in Product Marketing, Product Development, Innovation, Brand Management or a similar role within beauty, personal care or FMCG
- Strong project management and organizational skills
- Excellent analytical mindset and commercial awareness
- Strong passion for beauty, personal care, and product development
- Experience working with suppliers and managing multiple projects simultaneously
- Ability to combine creativity with execution
- Proactive, collaborative and accountable - you take ownership and follow through
- Fluent in Italian and English (written and spoken)
Benefits
Comp & perks- Perm contract
- Collaborazione trasversale con fondatori, fornitori e team commerciali per portare nuove idee alla vita.
- Sviluppo di un'ampia gamma di competenze che spaziano dall'innovazione del prodotto, marketing e strategia di go-to-market.
- Crescita in un ambiente imprenditoriale dove le idee contano e il lavoro influenza direttamente i risultati.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Product MarketingInnovationBrand ManagementAnalytical SkillsProduct PositioningPricing StrategyEfficacy TestingRegulatory ApprovalsMarket Trend AnalysisProduct Brief Preparation
Soft Skills
Organizational SkillsCreativityCollaborationAccountabilityProactivity