Senior Director, Brand Marketing

Fleetio

Senior Director of Brand Marketing shaping the brand narrative for Fleetio’s fleet-management software platform. Leading creative, content, social, PR, sponsorship activation, and the in-house brand team.

Posted 8/19/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand leadership and content strategy, with a strong focus on narrative evolution and visual identity in B2B environments. Proven ability to lead teams, manage agency relationships, and drive engagement metrics in the fleet management sector.

Highest-signal resume keywords

Brand LeadershipContent StrategyTeam DevelopmentAgency ManagementB2B Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Editorial JudgmentVisual Identity DevelopmentContent Calendar CreationMetrics MeasurementDemand Generation

Soft Skills

LeadershipCollaborationStrategic Thinking

Industry Keywords

Fleet ManagementSaaSB2BPartnership ActivationCreative Operations

About the role

Key responsibilities & impact

Own Fleetio’s visual identity, creative direction, and design standards across web, campaigns, product surfaces, events, and sponsorships
Own editorial strategy and the content engine, including thought leadership, long-form content, owned research, and always-on content
Build organic social and video into a meaningful ongoing channel
Lead earned media strategy with the PR agency, executive visibility programs, awards, and external messaging discipline
Turn the 23XI Racing partnership and field presence into year-round content and storytelling
Hire, develop, and lead the brand and content team
Own agency relationships, creative operations, and intake and prioritization systems
Report directly to the CMO
Establish and launch a consistent Fleetio narrative across customer, candidate, and analyst touchpoints
Increase awareness and share of voice in the fleet management category
Build a content cadence supporting demand generation and sales, including an owned research franchise
Develop content calendars around NASCAR race weekends

Requirements

What you’ll need

10+ years in brand leadership, including 4+ years leading and developing teams
Experience taking a B2B brand, ideally SaaS and ideally at meaningful scale, through a narrative or identity evolution and shipping it into market
Editorial and visual judgment and the ability to determine when work is ready to ship
Ability to measure and defend awareness, share of voice, engagement, and content-influenced pipeline metrics
Ability to partner with product marketing, demand generation, events, and customer marketing
Experience managing agencies
Interest in real-world industries and ability to connect with fleet managers, technicians, and operations leaders
Nice to have: sponsorship, partnership, or experiential activation experience
Nice to have: experience building or running an in-house creative studio
Nice to have: challenger-brand or category-creation experience
Nice to have: fluency in content strategy under AI-driven search and answer engines

Benefits

Comp & perks

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012