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Fleetio

Director, Product Marketing – GTM Strategy

Fleetio

Director of Product Marketing at Fleetio focusing on GTM strategy and commercialization. Leading cross-functional teams to translate product innovation into customer adoption and revenue growth.

Posted 7/21/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Product Marketing and Go-to-Market Strategy, with a strong focus on developing commercialization plans, messaging frameworks, and scalable launch processes. Proven ability to partner with cross-functional teams and executive leadership to drive product innovation and measurable business impact.

Highest-signal resume keywords
Product MarketingGo-to-Market StrategyCommercializationSales EnablementExecutive Communication

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
PositioningMessagingValue FrameworksGTM Operating ModelsLaunch Processes
Soft Skills
StorytellingCollaborationCoachingBuilding Structure
Tools & Technologies
SalesforceGongHighspotNotionAI Productivity Tools
Industry Keywords
B2B SaaSCommercialization FunctionDemand GenerationCustomer SuccessPartnerships

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Create repeatable frameworks that consistently bring new products to market.
  • Develop commercialization plans that align Product, Marketing, Sales, Enablement, Customer Success, and Partnerships.
  • Partner with Product leadership to ensure commercialization begins early in the product lifecycle, not at launch.
  • Establish scalable launch readiness processes that support both major launches and continuous product innovation.
  • Help shape pricing, packaging, and monetization strategies alongside Product, Finance, and Leadership.
  • Own Fleetio's corporate messaging framework and customer value narrative.
  • Develop positioning that shifts conversations from product features to business outcomes.
  • Create messaging frameworks for company, platform, products, industries, and strategic initiatives.
  • Build the First Call Deck and other foundational sales messaging used across the organization.
  • Develop solution narratives for key growth areas including Maintenance, AI, Fleet Intelligence, Telematics, and Partnerships.
  • Ensure messaging remains consistent across Marketing, Sales, Customer Success, Product, and Executive communications.
  • Build repeatable sales plays that help Sales create pipeline and win deals.
  • Partner closely with Sales Enablement to develop playbooks, talk tracks, discovery guides, objection handling, and value-selling content.
  • Integrate messaging into MEDDPICC and other sales methodologies.
  • Develop vertical messaging and industry-specific sales assets.
  • Build and maintain a centralized repository of GTM messaging, presentations, and commercialization assets.
  • Partner with field teams to continuously improve materials based on customer feedback.
  • Serve as the connective tissue between Product, Marketing, Sales, Customer Success, Partnerships, and Executive Leadership.
  • Build repeatable GTM planning rhythms across organizations.
  • Help teams align around priorities, milestones, launch plans, and business outcomes.
  • Partner with Demand Generation to ensure campaigns reinforce Fleetio's value narrative.
  • Support partner commercialization through joint messaging, enablement, and go-to-market programs.
  • Establish the commercialization function at Fleetio.
  • Define operating processes, templates, and best practices.
  • Identify opportunities to scale through AI, automation, and repeatable systems.
  • Hire, coach, and develop a high-performing commercialization team as Fleetio grows.
  • Create an environment focused on experimentation, learning, ownership, and measurable business impact.

Requirements

What you’ll need
  • 10+ years of experience in Product Marketing, Go-to-Market Strategy, Commercialization, or Revenue Marketing within B2B SaaS.
  • Experience building commercialization, product marketing, or GTM programs from the ground up.
  • Strong expertise in positioning, messaging, value frameworks, and sales enablement.
  • Experience partnering directly with executive leadership, Product, Sales, Enablement, and Marketing.
  • Proven ability to translate product innovation into commercial success.
  • Experience creating repeatable GTM operating models and launch processes.
  • Excellent executive communication and storytelling skills.
  • Familiarity with Salesforce, Gong, Highspot (or similar), Notion, AI productivity tools, and modern GTM technology.
  • A builder's mindset—you enjoy creating structure where none exists and scaling teams over time.

Benefits

Comp & perks
  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • 401(k) match of 4%
  • PTO - 4 weeks (increases at year two!)
  • 12 company holidays + 2 floating holidays
  • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
  • FSA & HSA options
  • Short and long term disability (short term 100% paid)
  • Community service funds
  • Professional development funds
  • Wellbeing fund - $150 quarterly
  • Business expense stipend - $125 quarterly
  • Mac laptop + new hire equipment stipend
  • Fully stocked kitchen with tons of drinks & snacks (BHM only)