Senior Lifecycle Marketing Manager

Fleetio

Senior Lifecycle Marketing Manager optimizing customer journeys to drive customer engagement and conversion at Fleetio. Leading lifecycle strategy across various customer segments and touchpoints.

Posted 7/14/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing strategies, focusing on customer engagement, onboarding, and conversion optimization. Proficient in utilizing data-driven insights to enhance customer journeys and drive business growth in B2B SaaS environments.

Highest-signal resume keywords

Lifecycle Marketing StrategyEmail Automation ProgramsMarketo ExperienceCustomer Engagement OptimizationData-Driven Decision Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCustomer MarketingGrowth MarketingDemand GenerationOnboarding StrategyBehavioral-Based MarketingSegmentation StrategiesNurture ProgramsTrial ConversionConversion Optimization

Soft Skills

Cross-Functional CollaborationAnalytical MindsetAdaptability in Fast-Paced Environments

Tools & Technologies

MarketoSalesforceGainsight

Industry Keywords

B2B SaaSProduct-Led GrowthCustomer SuccessLead ScoringLifecycle Attribution

About the role

Key responsibilities & impact

Own and evolve Fleetio’s lifecycle marketing strategy
Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
Create behavioral and usage-based campaigns that guide users toward key activation milestones
Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
Build lifecycle programs that support both self-service and sales-assisted customer journeys
Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities
Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics

Requirements

What you’ll need

7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
Experience building scalable automated nurture and engagement programs
Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities

Benefits

Comp & perks

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012 #LI-Remote