Growth Marketing Manager

Fleetio

Growth Marketing Manager at Fleetio managing paid and organic acquisition strategies. Partnering with SEO and paid media agencies to drive performance and pipeline growth.

Posted 6/2/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and scale paid acquisition programs
Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels
Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals
Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact
Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability
Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches
Drive SEO and organic growth initiatives
Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy
Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities
Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution
Leverage search insights and competitive research to inform broader campaign and content strategies
Lead integrated growth campaigns
Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions
Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels
Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives
Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences

Requirements

What you’ll need

5+ years of hands-on experience in B2B SaaS growth marketing, demand generation, or performance marketing
Deep expertise managing paid search and paid social campaigns at scale, including six-figure media budgets
Strong understanding of SEO strategy, organic growth, and search intent optimization
Proven experience managing and holding external agencies accountable across paid media and/or SEO programs
Ability to balance strategic oversight with hands-on channel knowledge and performance analysis
Experience building and optimizing evergreen acquisition programs alongside integrated campaign launches
Strong analytical mindset with experience using data to drive optimization and investment decisions
Familiarity with marketing automation, attribution, lead scoring, and lead routing concepts
Comfortable operating independently while collaborating cross-functionally across Marketing, Sales, and RevOps
Experience leveraging AI tools, automation, or agent-based workflows within growth or paid media programs

Benefits

Comp & perks

Multiple health/dental coverage options (100% coverage for employee, 50% for family)
Vision insurance
Incentive stock options
401(k) match of 4%
PTO - 4 weeks (increases at year two!)
12 company holidays + 2 floating holidays
Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
FSA & HSA options
Short and long term disability (short term 100% paid)
Community service funds
Professional development funds
Wellbeing fund - $150 quarterly
Business expense stipend - $125 quarterly
Mac laptop + new hire equipment stipend
Fully stocked kitchen with tons of drinks & snacks (BHM only)
Remote working friendly since 2012 #LI-Remote

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid acquisitionpaid searchpaid socialSEO strategyorganic growthcampaign optimizationdata analysisgrowth marketingdemand generationperformance marketing

Soft Skills

strategic oversightanalytical mindsetcollaborationindependent operationperformance analysiscommunicationleadershipcreativityproblem-solvingprioritization