Fleetio

Senior Customer Marketing Manager

Fleetio

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Build and scale a formal Customer Marketing program that supports marketing, sales, and product initiatives.
  • Increase the volume and quality of customer proof points, including case studies, testimonials, reviews, and references.
  • Develop a structured pipeline of customer champions who actively promote the brand.
  • Support revenue growth by enabling sales with customer references and proof stories.
  • Elevate the company’s brand credibility through authentic customer storytelling and thought leadership.
  • Strengthen relationships with strategic customers through recognition and engagement opportunities, including a Customer Advisory Board.
  • Expand participation in events, webinars, advisory boards, and speaking opportunities.
  • Partner with Product Marketing to showcase customer outcomes and success narratives.
  • Improve the company's presence on review platforms and peer communities.
  • Create measurable programs that tie Marketing activities to pipeline influence and customer retention.

Requirements

  • 7–9+ years of experience in customer marketing, lifecycle marketing, or related roles.
  • Proven success building or scaling Customer Marketing or reference programs.
  • Strong track record developing customer stories, case studies, and testimonials.
  • Experience partnering with sales teams to support customer references.
  • Demonstrated ability to build executive-level customer relationships.
  • Strong cross-functional collaboration skills across marketing, product, and customer success.
  • Experience managing customer speakers, advisory boards, or events.
  • Ability to translate customer success into compelling narratives that support revenue growth.
  • Experience with Customer Marketing platforms, CRM systems, and marketing automation tools is a plus.
  • Strong project management and program development skills.
Benefits
  • Multiple health/dental coverage options (100% coverage for employee, 50% for family)
  • Vision insurance
  • Incentive stock options
  • 401(k) match of 4%
  • PTO - 4 weeks (increases at year two!)
  • 12 company holidays + 2 floating holidays
  • Parental leave - birthing parent (16 weeks paid) non-birthing (4 weeks paid)
  • FSA & HSA options
  • Short and long term disability (short term 100% paid)
  • Community service funds
  • Professional development funds
  • Wellbeing fund - $150 quarterly
  • Business expense stipend - $125 quarterly
  • Mac laptop + new hire equipment stipend
  • Fully stocked kitchen with tons of drinks & snacks (BHM only)
  • Remote working friendly since 2012 #LI-REMOTE
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
customer marketinglifecycle marketingcustomer storiescase studiestestimonialsproject managementprogram development
Soft Skills
cross-functional collaborationrelationship buildingstorytellingexecutive-level communication