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Senior Demand Generation Manager
Flashpoint Venture CapitalSenior Demand Generation Manager focusing on email marketing and webinars for B2B at Flashpoint. Lead virtual events and optimize demand generation strategies across diverse marketing channels.
About the role
Key responsibilities & impact- Own the strategy and end-to-end execution of our email marketing, automated nurturing, webinar programs, and newsletters across prospect, customer, and channel-partner audiences.
- Lead our high-visibility virtual event program and digital summits that educate the market and capture high-intent demand.
- Oversee email operations and performance, including content, design, segmentation, and deliverability, so our threat intelligence reaches the right audience at the right time.
- Partner with the social team to execute and promote our LinkedIn Newsletter and LinkedIn Live broadcasts to maximize reach.
- Apply AI tools across the demand gen stack to speed campaign creation, personalize content, analyze engagement, and improve targeting.
- Work closely with Marketing Operations and the BDR team to ensure seamless lead flow, fast follow-up, and continuous feedback loops.
- Manage vendor relationships and budget to maximize return on demand gen spend.
- Set a high bar for execution and share playbooks and best practices across the marketing team.
Requirements
What you’ll need- Hands-on ownership of enterprise B2B demand generation, specifically webinars, email, and large-scale virtual summits.
- Proficiency with a marketing automation platform (HubSpot, Marketo, or Pardot) and Salesforce, plus a strong grasp of deliverability, list segmentation, and HTML/email design.
- A track record applying AI tools to streamline campaign workflows, create content, and surface audience trends.
- Familiarity with webinar and event platforms (Zoom Webinar, Goldcast, or ON24) and LinkedIn's creator tools (LinkedIn Live, Newsletters).
- Experience managing external vendors, production partners, and a defined program budget.
Benefits
Comp & perks- Diversity. Flashpoint is committed to fostering, cultivating and preserving a culture of diversity, inclusion, belonging, and equity.
- Culture and Belonging. Our company’s culture isn’t something you join, it’s something you build and shape, and each person's unique backgrounds and experiences contribute to who Flashpoint is and will become.
- Perks. Flashpoint understands that personal wellness is one of the keys to a happy, healthy and productive work environment. That’s why we also prioritize health and wellness perks like gym reimbursements, expensed lunches, cool cultural initiatives and inclusive employee events.
- Career Growth. Flashpoint is invested in the growth of our team members and understands that frequent, two-way feedback is critical to that growth.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
email marketingautomated nurturingwebinarsdigital summitscontent designlist segmentationHTMLAI toolsmarketing automationB2B demand generation
Soft Skills
leadershipstrategic planningcollaborationcommunicationvendor managementbudget managementexecutionfeedback loops