Head of Marketing

Flai

Head of Marketing at Flai, shaping the voice of AI in automotive and driving top-of-funnel marketing initiatives. Collaborate with founders to define brand strategy and customer engagement.

Posted 8/1/2026full-timeSan Francisco • California • 🇺🇸 United StatesLead💰 $170,000 - $210,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in product marketing, brand strategy, and demand generation, with a strong focus on data-driven decision-making and customer advocacy. Proven ability to develop and execute marketing strategies that drive growth in B2B tech environments.

Highest-signal resume keywords

Product MarketingBrand StrategyDemand GenerationData AnalyticsSales Enablement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product LaunchCompetitive PositioningCustomer Use-Case DevelopmentReferral ProgramsTop-of-Funnel Marketing

Soft Skills

High OwnershipStrong Follow-ThroughBias Toward Shipping

Tools & Technologies

Sales CollateralAnalytics Tools

Industry Keywords

B2B TechEarly-Stage StartupAIVertical SaaSFounder Brand Building

About the role

Key responsibilities & impact

Product marketing: Own messaging, competitive positioning, product launches, and customer use-case development.
Brand strategy and positioning: Define what Flai stands for and how to communicate its story.
Sales enablement: Own decks, one-pagers, case studies, battlecards, demos, and other sales collateral.
Brand activation and merchandise: Define how Flai shows up in the market.
Top of funnel and demand generation: Build and run the strategy that drives qualified pipeline.
Customer advocacy and growth loops: Build referral programs and customer advocacy.

Requirements

What you’ll need

7+ years in product marketing, brand, or growth marketing at a B2B tech company.
Real experience growing the top-of-funnel marketing function at an early-stage startup.
Senior enough to think in big-picture strategy.
Data obsessed: capable of setting up tracking and analytics.
High ownership, strong follow-through, and a bias toward shipping.
Nice to have: AI or vertical SaaS background, founder brand building, and experience managing or mentoring a marketing teammate.

Benefits

Comp & perks

Competitive salary ($170K to $210K) and meaningful equity.
Medical, dental, and vision.
Flexible PTO.
Hybrid SF office, 3 to 4 days a week with the founders.
A small, high-caliber team where your work has real impact from day one.