Senior Marketing Contact Strategy, Analytics Manager

Flagstar Bank

Strategic Decision Intelligence Manager leveraging analytics for customer marketing actions across diverse channels. Focused on guiding next best actions for consumer and small business segments.

Posted 7/17/2026full-timeRemote • Missouri • 🇺🇸 United StatesSenior💰 $105,822 - $171,347 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and managing next best action frameworks and audience segmentation strategies to drive customer engagement and retention. Proficient in leveraging data-driven insights and managing multi-channel marketing activation through advanced data pipelines and CRM platforms.

Highest-signal resume keywords

Next Best Action FrameworksAudience Segmentation StrategiesSQL Data QueryingCRM Platforms ManagementCloud Data Platforms (Snowflake)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsDecision IntelligenceCustomer Data ManagementPropensity ModelingData Pipeline ManagementAudience ConstructionMulti-Channel Marketing ActivationData TransformationProject ManagementConsumer Banking Products Knowledge

Soft Skills

Cross-Functional LeadershipIndependent Project Management

Tools & Technologies

SalesforceMicrosoft DynamicsSnowflakeMarketing Activation Tools

Industry Keywords

Financial ServicesConsumer-Facing IndustryCustomer Lifecycle Dynamics

Tech Stack

Tools & technologies

CloudSQL

About the role

Key responsibilities & impact

Own the strategy, design, and continuous improvement of next best action (NBA) and next best offer (NBO) frameworks for existing and former consumer and small business customers.
Build and manage decisioning logic and prioritization models that balance customer needs with business objectives across all product lines including deposits, lending, wealth, treasury management, and merchant services.
Identify and operationalize data-driven moments that matter — leveraging behavioral signals, life events, transactional triggers, and engagement patterns to ensure the right message is communicated to the right customer at the right time through the right channel, capitalizing on the highest-value opportunities to drive meaningful engagement and action.
Develop and maintain always-on audience segmentation strategies that identify the right customers for the right marketing or sales action at the right time.
Leverage existing and former customer data environments to surface high-value opportunities for cross-sell, reacquisition, engagement deepening, and retention.
Own the end-to-end process of building, managing, and delivering targeted customer audiences for activation across all marketing and sales channels including direct mail, email, targeted digital advertising, and outbound calling.
Manage data pipelines and workflows required to extract, transform, and deliver audience files and segments to channel execution partners and platforms in a timely and accurate manner.
Ensure audiences are refreshed and maintained on an always-on cadence to support continuous marketing and sales motions rather than solely episodic campaign activity.
Partner with channel owners and marketing operations to ensure seamless audience ingestion, suppression logic, and contact frequency governance.
Own and manage the technology stack and data infrastructure supporting decision intelligence and audience activation, including cloud data environments (preferably Snowflake), CRM platforms, and marketing activation tools.

Requirements

What you’ll need

Undergraduate Degree (4 years or equivalent) in Marketing, Statistics, Data Science, Computer Science, Business, or a related field.
Minimum experience required: 8 + years of hands-on experience in marketing analytics, decision intelligence, customer data management, or related roles within financial services or a similarly complex consumer-facing industry.
Demonstrated experience building and managing next best action, propensity modeling, or customer decisioning frameworks at scale.
Experience with CRM platforms (e.g., Salesforce, Microsoft Dynamics, or equivalent) and understanding of how CRM data supports marketing and sales activation.
Strong hands-on experience with SQL for data querying, audience construction, and pipeline development.
Experience with cloud data platforms, preferably Snowflake.
Proven ability to manage data pipelines and audience delivery workflows supporting multi-channel marketing activation.
Experience working across multiple marketing channels including direct mail, email, targeted digital, and outbound calling.
Solid understanding of consumer and/or small business banking products and customer lifecycle dynamics.
Proven ability to lead cross-functional workstreams and manage projects independently.

Benefits

Comp & perks

medical insurance
dental insurance
vision insurance
life insurance
disability insurance
comprehensive leave program