Senior Channel Marketing Performance Manager

Flagstar Bank

Channel Marketing Performance Manager leading growth marketing performance and enablement strategies in the United States. Oversees marketing technology, audience activation, and measurement frameworks.

Posted 6/10/2026full-timeRemote • Missouri • 🇺🇸 United StatesSenior💰 $117,905 - $215,484 per yearWebsite

About the role

Key responsibilities & impact

Leads operational, measurement, and technology capabilities for growth marketing performance
Establishes and governs performance standards for paid, owned, and earned marketing channels
Develops operational frameworks for campaign optimization and performance consistency
Identifies process and technology gaps impacting effectiveness
Owns governance and optimization of the marketing technology ecosystem
Defines integration standards for data connectivity and interoperability
Develops enterprise standards for KPI definitions and performance reporting
Partners with Analytics teams for improved visibility and actionable insights
Leads audience activation capabilities for paid media and cross-channel engagement
Governs experimentation frameworks and prioritization models for continuous testing and learning

Requirements

What you’ll need

Undergraduate Degree (4 years or equivalent)
12+ Years of experience in growth marketing, marketing operations, marketing technology, digital analytics, or a related field
Expertise across multiple digital and traditional marketing channels, including paid media, lifecycle marketing, SEO, and audience activation
Design and governance of marketing measurement frameworks, attribution models, conversion tracking strategies, and performance reporting
Strong understanding of tag management systems, event tracking, pixel implementation, data layers, and measurement governance practices
Leading API integrations, server-side tracking implementations, and marketing platform connectivity initiatives
Development of experimentation frameworks and scalable optimization processes
Working with first-party data strategies, audience segmentation, retargeting, and customer activation frameworks
Ability to translate complex business requirements into scalable operational and technical solutions
Strong cross-functional leadership and stakeholder management capabilities

Benefits

Comp & perks

medical, dental, vision, life, and disability insurance
comprehensive leave program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingmarketing operationsdigital analyticscampaign optimizationKPI definitionsattribution modelsconversion trackingAPI integrationsevent trackingaudience segmentation

Soft Skills

cross-functional leadershipstakeholder managementprocess optimizationdata-driven decision makingcommunicationproblem-solvingstrategic thinkingcollaborationadaptabilityanalytical thinking