Marketing Analytics Lead

Flagstar Bank

Marketing Analytics Lead driving analysis and insights for smarter marketing decisions. Join Flagstar's Client Insights & Analytics Team to deliver high-impact reporting and visualizations.

Posted 6/5/2026full-timeRemote • Missouri • 🇺🇸 United StatesSenior💰 $90,900 - $144,430 per yearWebsite

Tech Stack

Tools & technologies

AWSAzureCloudGoogle Cloud PlatformPythonSQLTableau

About the role

Key responsibilities & impact

Develop and deliver high-impact analyses, dashboards, and reports to track marketing performance, campaign ROI, funnel metrics, and customer behavior
Build intuitive, self-serve visualizations using tools like Power BI to support marketers in tracking their KPIs
Develop and maintain scalable data models, ensuring data integrity and accuracy in reporting
Serve as a trusted analytics advisor to marketing leaders and channel owners, providing data-driven recommendations to optimize campaigns and programs
Contribute to the development of measurement frameworks, attribution models, and marketing mix optimization
Lead/participate in cross-functional collaboration with data engineering, digital, and product teams to ensure analytics solutions are scalable and aligned with business needs

Requirements

What you’ll need

Undergraduate Degree (4 years or equivalent)
7+ Years of hands-on experience in marketing analytics, data visualization, or related roles
Hands on experience in modern data architecture and data modeling
Experience with cloud data platforms (Snowflake, AWS, Azure, or GCP) and data transformation tools
Strong programming experience in SQL, Python or R
Proven experience with one of the BI tools (Power BI, Tableau, QlikView, etc.)
Proven ability to lead cross-functional workstreams and manage projects independently
Solid understanding of marketing funnels, digital metrics, and campaign performance measurement
Experience with Adobe Analytics, Google Analytics, or other clickstream data collection tools.

Benefits

Comp & perks

medical, dental, vision, life, and disability insurance
comprehensive leave program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

data visualizationdata modelingSQLPythonRmarketing analyticsdata architecturedata transformationmarketing mix optimizationattribution models

Soft Skills

cross-functional collaborationproject managementdata-driven recommendationsanalytical thinkingcommunication