Flagler Health

Head of Marketing

Flagler Health

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $180,000 - $225,000 per year

Job Level

Lead

About the role

  • Own marketing end-to-end across demand gen, product marketing, content, events, and brand
  • Build a function designed for a provider-first, clinic-driven sales motion, not a generic SaaS funnel
  • Develop and execute GTM strategy focused on MSK clinics, specialty practices, and multi-site provider groups
  • Generate qualified pipeline from growth-oriented practices and regional clinic groups, not low-intent leads
  • Drive pipeline through a mix of inbound, outbound support, events, partnerships, referrals, and targeted ABM
  • Define Flagler’s positioning as the clinical operating system for MSK care
  • Translate complex clinical workflows and operational challenges (patient flow, provider utilization, revenue per visit) into clear, credible messaging
  • Ensure messaging resonates with both clinical and operational stakeholders
  • Build multi-channel programs across paid, lifecycle, and outbound support
  • Own field marketing (conferences, regional events, in-person engagement)
  • Build referral and partner-driven growth loops within the MSK ecosystem
  • Lead launches, case studies, ROI narratives, and sales collateral
  • Help sales move deals from intro → follow-up → close with the right materials and messaging
  • Own reporting across pipeline, CAC, funnel performance, and attribution
  • Build systems that reflect long sales cycles, pilot-based conversions, and multi-touch buying behavior

Requirements

  • 5+ years in B2B marketing, growth, or GTM leadership
  • Experience selling into clinics, provider groups, or healthcare operators (MSK or specialty care strongly preferred)
  • Strong track record of owning pipeline and revenue outcomes, not just leads
  • Deep understanding of how providers actually buy: long cycles, multiple stakeholders, high trust
  • Familiar with clinic economics (e.g., provider utilization, patient flow, revenue per visit) and able to reflect that in messaging
  • Able to translate complex products and workflows into clear, credible, and compelling narratives
  • Analytical and comfortable managing to pipeline, CAC, and conversion metrics
  • High-agency, hands-on operator who can move from strategy to execution
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinggrowth marketingGTM strategypipeline managementrevenue outcomesanalyticsmulti-channel marketingcase studiessales collateralABM
Soft Skills
leadershipcommunicationstrategic thinkinghands-on executionanalytical skillsstorytellingcollaborationadaptabilityhigh-agencystakeholder management