Marketing Automation Analyst
FKPartners
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • 🇧🇷 Brazil
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Structure and maintain marketing automation journeys (email, WhatsApp and other channels)
- Configure, monitor and optimize flows in CRM tools (RD Station, Salesforce, HubSpot or similar)
- Develop and execute email marketing and WhatsApp campaigns focused on acquisition, retention and engagement
- Create and test strategic copy for campaigns, video scripts, social posts and blog content
- Monitor and analyze automation results, providing insights for continuous optimization
- Work closely with the Marketing and Analytics teams to align data and ensure consistency in reporting
- Contribute to building an integrated, scalable communication strategy with a growth mindset
- Track market and competitor benchmarks, proposing improvements and new approaches.
Requirements
- Experience in marketing automation and CRM
- Proficiency in Salesforce (required)
- Copywriting for campaigns and customer journeys
- Analytical, data-driven and performance-focused profile
- Differentials: RD Station/HubSpot, integrations, AI applied to marketing.
Benefits
- Commuting allowance or mobility assistance (no payroll deduction)
- Meal allowance (no payroll deduction)
- Health plan: São Paulo - Porto Saúde (participatory)
- Wellhub (Gympass)
- Partnership with Sesc
- Monthly employee birthday celebration
- Dynamic environment and opportunity to learn finance with an experienced team from the financial market.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing automationCRMcopywritingdata analysisperformance optimizationemail marketingWhatsApp campaignscampaign strategyintegrationsAI in marketing
Soft skills
analyticaldata-drivenperformance-focusedcollaborationcommunicationstrategic thinkinggrowth mindset