FKPartners

Marketing

• Estruturar e manter jornadas de automação de marketing (e-mail, WhatsApp e outros canais)
• Configurar, monitorar e otimizar fluxos em ferramentas de CRM (RD Station, Salesforce, Hubspot ou similares)
• Desenvolver e executar campanhas de e-mail marketing e WhatsApp com foco em aquisição, retenção e engajamento
• Criar e testar copys estratégicas para campanhas, roteiros de vídeo, posts e conteúdos de blog
• Monitorar e analisar resultados das automações, trazendo insights para otimização contínua
• Trabalhar em conjunto com o time de Marketing e Analytics para alinhar dados e garantir consistência nos relatórios
• Contribuir para a construção de uma estratégia de comunicação integrada e escalável, com mentalidade de growth
• Acompanhar benchmarks de mercado e concorrência, propondo melhorias e novas abordagens

Analista de Automação, Marketing

• Structure and maintain marketing automation journeys (email, WhatsApp and other channels)
• Configure, monitor and optimize flows in CRM tools (RD Station, Salesforce, HubSpot or similar)
• Develop and execute email marketing and WhatsApp campaigns focused on acquisition, retention and engagement
• Create and test strategic copy for campaigns, video scripts, social posts and blog content
• Monitor and analyze automation results, providing insights for continuous optimization
• Work closely with the Marketing and Analytics teams to align data and ensure consistency in reporting
• Contribute to building an integrated, scalable communication strategy with a growth mindset
• Track market and competitor benchmarks, proposing improvements and new approaches.

Marketing Automation Analyst

Designer

• Responsible for creating materials and managing digital and offline campaigns, ensuring all marketing actions reinforce FK Partners' positioning, drive engagement and deliver measurable results.
• Create and produce materials for digital and offline campaigns: social media assets, ads, emails, landing pages, banners, presentations, videos and internal communications materials.
• Plan, execute and optimize paid campaigns on platforms such as Meta Ads and Google Ads.
• Manage social media content, ensuring consistency with the brand's visual identity and tone of voice.
• Update sales presentations in PowerPoint, ensuring clarity, visual impact and strategic alignment.
• Produce artwork for video thumbnails, live streams and audiovisual materials.
• Monitor campaign and social media performance metrics, generate reports and propose continuous improvements.
• Coordinate requests with agencies and partners, overseeing deliverables, deadlines and results.
• Support internal marketing initiatives, promoting internal communication and organizational culture.
• Contribute creative ideas and solutions, driving innovation, engagement and lead generation.
• Participate in the planning and execution of in-person and online events.
• Organize marketing activities, ensuring integration and productivity across teams.

Analista de Automação, Marketing

Marketing Automation Analyst

Graphic Designer – Creative Analyst