Senior Director, Marketing Operations

Five9

Visionary Marketing Operations leader at Five9 serving as strategic architect and AI transformation leader. Driving multi-year vision for modern, AI-first operating model.

Posted 4/27/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies

SFDC

About the role

Key responsibilities & impact

Serve as the senior AI transformation leader for Marketing Operations and a key AI voice across the broader GTM Operations org - setting the vision, roadmap, and operating model for an AI-first Marketing function.
Architect the next generation of the MarTech stack with AI and agentic workflows at the core—identifying where agents, copilots, and predictive models replace manual work, compress cycle times, and unlock net-new capability, and where legacy tools should be sunset in their favor.
Define and govern the AI operating framework for Marketing Ops: use-case prioritization, data readiness, model selection, human-in-the-loop review, risk/compliance guardrails, and measurement of ROI.
Partner with Sales Ops, RevOps, IT, Data, and Legal to ensure Marketing's AI roadmap is interoperable with the broader GTM Ops transformation and adheres to enterprise data and privacy standards.
Evangelize AI fluency across the Marketing organization - running enablement, establishing adoption metrics, and making AI a daily operating habit, not a side project.
Own executive-level strategy, governance, and execution for our Marketo instance, setting the architectural standards that broader Ops team execute against.
Architect the enterprise Lead Nurture and lifecycle strategy - optimizing lead scoring, routing, and recycling to maximize sales velocity and reduce friction at every handoff.
Define long-term database hygiene, segmentation, and purging strategies to optimize system performance, data quality, and contract economics.
Lead deployment of AI across the MarTech stack (e.g., Marketo Dynamic Chat, predictive scoring, AI-powered content and campaign generation, intent signals) to automate high-volume manual work and deliver hyper-personalization at scale.
Own the continuous review and rationalization of the MarTech stack - auditing each tool against adoption, effectiveness, and return, then adding, consolidating, or pruning platforms to fit a modern, AI-first Marketing operation.
Lead the quarterly and annual Marketing Ops planning cycles, aligning capacity, systems investment, and program design with GTM pipeline targets.
Advise Finance and leadership on MarTech investment decisions - building the business case for new platforms, renewals, and sunsets based on demonstrated return, utilization, and fit with the AI-first roadmap.
Partner with Finance on the shape of Marketing investment - advising on where AI-driven efficiency should be reinvested into growth motions, without owning the departmental budget itself.
Represent Marketing Operations in cross-functional strategy forums with Sales, RevOps, Product, and Customer Success to ensure the GTM data and workflow fabric is unified.
Lead, develop, and retain the existing Marketing Operations team - raising the bar on architectural thinking, AI fluency, and business impact.
Recruit new talent aligned to the AI-first vision: AI/automation-native operators and a Marketing Ops team who can scale the function into its next chapter.
Act as a senior mentor across the broader GTM Ops organization, providing architectural guidance, best-practice leadership, and a clear model for what AI-enabled operating looks like.
Work closely with Technical Admins and Data Engineering to ensure the Marketo-to-SFDC sync and upstream data pipelines are fail-safe, observable, and documented.

Requirements

What you’ll need

15+ Years in Marketing/GTM Operations, with a meaningful portion in senior leadership and architectural roles.
Proven AI Transformation Leadership - demonstrable record of modernizing a Marketing or GTM Ops function with AI, agents, and automation, not just piloting tools.
Marketo Expert with deep command of the broader MarTech and GTMTech stack (SFDC, CDP, attribution, enrichment, intent).
People Leader - track record of building, mentoring, and scaling high-performing Marketing Ops teams, including recruiting AI-native talent.
Executive Communication - able to translate technical architecture and AI strategy into CMO-, CRO-, and Board-ready narratives.
Strategic Systems Thinking - designs for the operating model, not just the tool; sees where Marketing Ops plugs into the broader GTM engine.

Benefits

Comp & perks

Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills.
The more inclusive we are, the better we are. Five9 is an equal opportunity employer.

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Hard Skills & Tools

AI transformation leadershipMarTech architecturedata readinessmodel selectionlead scoringpredictive modelsdatabase hygienecampaign generationautomationstrategic systems thinking

Soft Skills

executive communicationpeople leadershipmentoringstrategic thinkingcross-functional collaborationteam developmentarchitectural thinkingbusiness impact focusenablementadoption metrics