Five Iron Golf India

Events

• Own the development and evolution of Five Iron’s Private Events product offering, including packages, pricing frameworks, food & beverage structures, premium add-ons, and new event formats.
• Lead segmentation work using a buyer-based framework: segment = different buyer; product = different experience.
• Build a clearer product architecture connecting segment ? product ? localization ? sales and marketing execution.
• Use customer behavior, sales performance, market trends, and AI-enabled analysis to identify new product opportunities and improve existing offerings.
• Partner cross-functionally to bring new products from concept to rollout with strong go-to-market plans, training, and documentation.
• Own the architecture and optimization of the core systems that power the Private Events business, including CRM, event management platforms, reporting tools, and workflow automations.
• Improve the sales process from lead intake through booked event and actualized revenue, ensuring better structure, visibility, and accountability.
• Refine CRM setup, segmentation, reporting, automation, and pipeline management to support a more scalable sales engine.
• Create SOPs, playbooks, product cards, and training materials that improve consistency and execution across the Events organization.
• Support the SVP of Events on strategic initiatives tied to revenue growth, scalability, and product innovation.
• Analyze close rates, package mix, per-person spend, upsell penetration, and related metrics to identify commercial opportunities.
• Use AI tools such as Claude and ChatGPT to accelerate segmentation work, product development, brochure creation, proposal logic, and internal workflows.
• Act as a central connector across Events, Operations, Culinary, Marketing, Technology, BI, and Finance.

Director of Product – Strategy, Private Events

• Contribute to overall venue sales revenue goals by proactively identifying new business opportunities and increasing brand visibility.
• Build and execute quarterly sales plans to solicit and target new clients.
• Participate in industry and community events to stay up to date on trends.
• Foster client relationships through ongoing communication to ensure repeat business and referrals.
• Manage all assigned leads with urgency and in accordance with lead response time standards.
• Deliver unparalleled guest experience from inquiry stage to post-event follow up.
• Create, manage, and confirm event bookings using Tripleseat sales system.
• Collaborate with Director of Sales and other departments to execute flawless events.
• Conduct weekly BEO meetings and ensure client satisfaction.

Director of Product – Strategy, Private Events

Event Sales Manager