Chief Brand & Growth Officer
Fitt City
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇪🇸 Spain
Visit company websiteJob Level
Lead
About the role
- The Chief Brand & Growth Officer is a visionary growth architect and guest- journey evangelist who will lead our transformation from a luxury wellness resort to the world’s most trusted longevity and performance brand.
- Own all B2C revenue and engagement channels, orchestrating every touchpoint of the guest and member journey—from first digital interaction to lifelong health partnership—while ensuring we stay years ahead of industry competitors.
- Design and execute a multi-year roadmap balancing premium rate integrity with ambitious global expansion.
- Define and manage growth KPIs across revenue, CAC, LTV, digital conversion, retention, and brand awareness.
- Constantly benchmark us against leading longevity, health, and luxury digital brands to stay ahead of trends and competitors.
- Reimagine the end-to-end guest experience to create a seamless, high-touch journey before, during, and long after each stay.
- Build a year-round membership ecosystem that delivers continuous health guidance, curated diagnostics, and exclusive member benefits to drive lifetime value and daily engagement.
- Own all direct-to-consumer digital funnels and e-commerce performance with a relentless focus on ROI.
- Architect a personalized, data-driven ecosystem (CRM, loyalty, AI, HubSpot, Power BI) that anticipates member needs, drives repeat bookings, and delivers proactive health interventions.
- Lead global performance marketing (paid social, SEM, programmatic, affiliates, retargeting) to accelerate acquisition while maintaining our premium positioning.
- Elevate our positioning at the intersection of science, health, and lifestyle.
- Oversee global brand architecture, creative direction, PR, and content to ensure we remain the most aspirational longevity brand worldwide.
- Develop a global network of ambassadors and elite athletes, leveraging their influence to reinforce our credibility in high-performance and affluent sport communities.
Requirements
- 12–20 years of senior leadership in digital growth and brand strategy within luxury or health digital platforms.
- Proven success transforming a premium hospitality or lifestyle concept into a global health or membership Brand with strong digital performance.
- Mastery of full-funnel digital marketing: acquisition, retention, CRO, data analytics, and automation.
- Exceptional strategic and analytical skills; able to translate vision into clear KPIs and actionable roadmaps.
- Strong networks across UHNWI, luxury travel trade, private membership groups, elite sports ecosystems, and medical/wellness communities.
- Inspirational people leader able to attract, develop, and retain top commercial and brand talent worldwide.
- International mindset; experienced across Europe, North America, and emerging markets. Fluent in English (Spanish a plus).
Benefits
- None stated 📊 Resume Score Upload your resume to see if it passes auto-rejection tools used by recruiters Check Resume Score
Applicant Tracking System Keywords
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Hard skills
digital marketingdata analyticscustomer acquisitioncustomer retentionconversion rate optimizatione-commerce performanceCRMAIHubSpotPower BI
Soft skills
strategic thinkinganalytical skillsleadershippeople managementnetworkinginspirational leadershipvision translationcommunicationteam developmentcross-cultural experience