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Fitt City

Senior Manager of Retention

Fitt City

Senior Manager of Retention at a health-focused company owning full customer lifecycle and optimizing retention strategies through various channels.

Posted 5/2/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact
  • Own Klaviyo: segmentation, flows, testing, reporting, and performance.
  • Manage calendars and execution for all lifecycle campaigns—product, promo, retention.
  • Lead voice memo SMS campaigns and test new formats to boost loyalty.
  • Collaborate with internal team.
  • Oversee creative and strategic execution of direct mail efforts.
  • Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies.
  • Partner with Marketing to evolve offerings, optimize onboarding, and personalize subscriber experiences.
  • Map and optimize customer journeys across touchpoints.
  • Deploy behavioral segmentation to align messaging with customer needs.
  • Track key KPIs (LTV, churn, deliverability, subscription health, etc.).
  • Translate findings into action across marketing, CX, and product teams.

Requirements

What you’ll need
  • 4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands.
  • Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics.
  • Ability to “get a little dangerous” in Shopify.
  • Familiarity with a retention tech-stack: SMS, subscription platforms, and Direct Mail.
  • Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, subscription KPIs.
  • Analytical — proficiency in Excel/Sheets and comfort working with dashboards or BI tools.
  • Proven experience scaling retention programs in a high-growth DTC environment.
  • Experience managing or mentoring another marketer.
  • Comfort using AI to speed up workflow and experimentation.
  • Exceptionally organized, detail-oriented, and operationally strong.

Benefits

Comp & perks
  • Health insurance
  • Retirement plans
  • Professional development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
Klaviyosegmentationanalyticsretention metricsExceldashboardsAIdynamic flowssubscription KPIsCRM
Soft Skills
analyticalorganizeddetail-orientedoperationally strongcollaborativeleadershipmentoringstrategic executioncommunicationproblem-solving