VP of Growth Marketing

Fitt City

VP of Growth responsible for building and scaling DTC growth systems for a real-food nutrition company. Leading a cross-functional team in driving customer growth and retention.

Posted 5/2/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Own the entire growth engine with architecting and running a modern DTC growth system.
Build and continuously evolve growth playbooks with scalable systems.
Oversee multi-million dollar annual spend on paid acquisition and optimize to contribution.
Build repeatable systems for high-volume UGC production and ad concept pipelines.
Build systems that convert organic reach to leads and customers.
Constantly ideate and test offers and funnels for improved AOV and efficiency.
Build a subscription-first growth engine and drive Repeat purchase rate and Cohort LTV.
Lead and develop a high-performance growth org with clear ownership and accountability.

Requirements

What you’ll need

6+ years of DTC eCommerce Growth experience (CPG / VMS highly preferred)
Expert understanding of building repeatable, scalable growth systems, not just paid ads
Team leader and people manager, capable of driving channel-level performance
Expert knowledge of how to efficiently scale new customer acquisition for a subscription-heavy CPG brand
World-class creative strategist: can build frameworks for ad creatives, angles, hooks, messaging, understand landing page CRO best practices, etc.
Shopify ecosystem expert (Platform functionality, apps, integrations)
Expert knowledge of advanced DTC marketing metrics (nCAC, aMER, iROAS, etc)
Experience leveraging next-gen attribution tactics / platforms for incrementality testing / MMM modeling (Haus, Prescient, Triple Whale, Northbeam)
Very strong retention knowledge, especially around driving subscriber LTV / churn reduction
Deeply analytical and comfortable modeling first-order profitability and ROAS vs LTV
Ability to design and test landing pages, page components and UX/UI enhancements as part of an ongoing CRO process
Can manage external agencies and contractors while owning outcomes
Prefer low-ego, remote, async work environments.

Benefits

Comp & perks

Health, food, and building a brand with integrity through a subscription-first growth engine.
Create a culture of Speed, Ownership, Relentless iteration.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

DTC eCommerce Growthgrowth systemscustomer acquisitionad creativeslanding page CROretention strategiesprofitability modelingUX/UI enhancementsincrementality testingCohort LTV

Soft Skills

team leadershippeople managementcreative strategyanalytical skillsaccountabilityideationtestingremote work adaptabilitylow-ego collaborationperformance driving