Fitt City

Growth Product Lead – Fitness App

Fitt City

full-time

Posted on:

Location Type: Hybrid

Location: Delray Beach • Florida • United States

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Job Level

Senior

About the role

  • Own the App as a business, driving strategy, performance, and day-to-day execution.
  • Set a clear app vision that ladders up to our brand and commercial objectives.
  • Define and track KPIs across engagement, retention, subscriber growth, and revenue.
  • Identify growth opportunities that deepen the connection between our digital and physical product ecosystem.
  • Pursue and manage strategic partnerships that expand the app's reach and value.
  • Lead new training program development with the Education team, keeping content compelling, on-brand, and built for the consumer.
  • Own the end-to-end user experience, from sign-up to long-term retention, always pushing to make it better.
  • Synthesize user feedback, performance data, and market trends into clear experience and content decisions.
  • Drive the build-out of a fully integrated digital ecosystem that connects the app to our broader product world.
  • Partner with the technology team to define, prioritize, and ship the feature roadmap.
  • Translate business goals and user needs into clear, actionable briefs the tech team can execute against.
  • Align with marketing to drive awareness, downloads, and subscriber conversion across channels.
  • Keep product, content, and marketing moving in the same direction toward shared goals.
  • Own the growth strategy, building initiatives that drive acquisition, activation, and long-term retention.
  • Stay sharp on the competitive landscape and emerging trends in consumer fitness apps.
  • Deliver regular performance reporting to leadership that is clear, honest, and forward-looking.
  • Spot and close the gaps between what users expect and what the app delivers.

Requirements

  • 5 to 8 years of professional experience in consumer apps, digital products, growth, or a related field.
  • Demonstrated ability to lead a digital product or consumer-facing business with measurable results.
  • Strong business acumen with experience using data to drive decisions and communicate performance.
  • Experience working cross-functionally across technology, marketing, and business development teams.
  • Familiarity with app ecosystems, subscription models, and digital consumer behavior.
  • Excellent communication and project management skills with the ability to keep multiple work streams moving.
  • Experience pursuing or managing strategic partnerships is a plus.
  • Background in product management, consumer marketing, or digital growth is a plus but not required.
  • Passion for fitness, movement, and performance-driven brands.
  • Comfortable working in-office and collaborating closely with teams across the organization.
  • Global perspective and understanding differences in various global markets is a plus.
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
KPI trackinguser experience designdigital ecosystem developmentdata analysisproduct managementgrowth strategysubscription modelsconsumer behavior analysisperformance reportingproject management
Soft Skills
leadershipcommunicationbusiness acumencross-functional collaborationstrategic thinkingproblem-solvingadaptabilitycreativityteamworkconsumer focus