Fitt City

Director of Brand – Communications

Fitt City

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define and evolve brand positioning, messaging frameworks, and voice across the organization.
  • Build a cohesive brand identity that resonates with patients, clinicians, and partners.
  • Translate clinical expertise and patient outcomes into clear, compelling, and trustworthy storytelling.
  • Ensure brand consistency across all touchpoints and channels.
  • Own and execute the organic content strategy across social media, website, landing pages, blog, email, PR narratives, and marketing enablement materials.
  • Develop storytelling strategies that simplify complex healthcare concepts into engaging, accessible content.
  • Provide creative direction while remaining close to execution and experimentation.
  • Leverage modern tools and AI workflows to increase speed, efficiency, and creative output.
  • Build and lead a small but high-performing content team.
  • Scale production through freelancers and agency partnerships as needed.
  • Collaborate closely with growth, product, clinical, and leadership teams to align brand strategy with business objectives.
  • Measure brand performance and deliver actionable insights and strategic recommendations.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 7+ years of experience leading brand, content, or communications strategy, ideally in healthcare, wellness, or high-growth tech environments.
  • Proven experience owning brand narrative and positioning end-to-end.
  • Strong visual sensibility and creative direction skills.
  • Experience translating complex clinical or technical topics into clear, engaging messaging.
  • Familiarity with SEO and content performance tools (e.g., SEMrush, Ahrefs).
  • Comfort working with modern creative and AI tools (e.g., Figma, Canva, ChatGPT, short-form video tools).
  • Genuine interest in sleep health, wellness, or patient-centered healthcare.
Benefits
  • Health insurance
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand positioningmessaging frameworksstorytelling strategiescontent strategySEOcontent performancecreative directiontranslating complex topicsmeasuring brand performancestrategic recommendations
Soft Skills
collaborationleadershipcreativitycommunicationorganizationexecutionexperimentationvisual sensibilityengagementinsight delivery
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business