Fitt City

Product Lead – Supplements

Fitt City

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Identify new product opportunities aligned with our mission, science standards, and brand positioning
  • Translate consumer insights, scientific trends, and internal strategy into a clear product roadmap
  • Prioritize what to build — and what *not* to build — based on impact, feasibility, and focus
  • Own the full lifecycle of assigned products and SKUs
  • Develop detailed product briefs, including: Target consumer and use case, Functional outcomes and scientific rationale, Claims guardrails, Target cost of goods (COGS), Format, flavor, and dosage constraints
  • Manage internal and external formulators to deliver against product requirements
  • Drive cross-functional decision-making, timelines, and trade-offs
  • Own launch readiness across all functions
  • Ensure formula finalization, compliant labeling, supply readiness, and accurate educational materials
  • Act as the final internal approval point prior to product launch
  • Serve as the primary point of coordination between formulation, supply chain, regulatory, QA, brand, and marketing teams
  • Partner with supply chain and operations early to validate feasibility, cost targets, and timelines
  • Work with regulatory and quality teams to ensure compliance across intended markets
  • Align with brand and marketing teams on positioning, education, and launch planning
  • Monitor product performance against expectations post-launch
  • Partner with customer experience teams to identify issues, feedback, and opportunities
  • Manage ongoing product updates, including: Reformulations, Ingredient or supplier changes, Label and claims updates
  • Ensure continued regulatory compliance throughout the product lifecycle
  • Manage the broader product portfolio, not only new launches
  • Evaluate when to invest, refresh, extend, or sunset products
  • Support geographic and channel expansion by adapting formulations, labeling, and claims as required

Requirements

  • 6–10+ years of experience in supplements, functional CPG, or a related consumer product category
  • Demonstrated experience owning products end-to-end, including post-launch management
  • Comfortable managing external experts (formulators, labs, consultants)
  • Strong judgment, prioritization, and communication skills
  • Solid understanding of cost structures, margins, and operational constraints
  • Thrives in fast-growing, founder-led environments
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product lifecycle managementproduct roadmap developmentproduct brief creationregulatory complianceformulation managementcost of goods analysispost-launch managementingredient reformulationlabeling updatesproduct performance monitoring
Soft Skills
judgmentprioritizationcommunicationcross-functional collaborationdecision-makingproblem-solvingadaptabilityleadershipstrategic thinkingcustomer experience management