Fitt City

Marketing Manager

Fitt City

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Identify and validate 1–2 high-leverage acquisition channels with clear path to scale
  • Test quickly, measure honestly, and double down on what works (cut what doesn’t)
  • Own CAC, conversion rates, and marketing efficiency with a relentless focus on ROI
  • Build and execute a full-funnel growth strategy from first touch through conversion
  • Design and optimize end-to-end customer journeys across paid, owned, and product surfaces
  • Define and own brand positioning, messaging, and conversion-focused copy
  • Translate complex health data into clear, trust-building customer communication
  • Establish lifecycle systems that drive retention and long-term value
  • Manage agencies and contractors while remaining hands-on in execution

Requirements

  • You have built or been apart of building marketing from zero before. You are comfortable without structure and good at creating it. You do not need permission to execute.
  • You have experience in health, wellness, supplements, digital health, or consumer subscription businesses. You understand trust-based, education driven funnels.
  • You bring a real network with you. This includes relationships within the industry, as well as a bench of contractors and freelancers you already know and trust to do high quality work when needed.
  • You are technically proficient with relevant platforms such as Shopify, Meta Ads, Google Ads, Klaviyo, Google Analytics, and creative tools like Canva and Figma.
  • You want ownership, not comfort. You care about results more than titles and thrive in high accountability, results driven environments.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
customer acquisitionconversion rate optimizationgrowth strategycustomer journey optimizationbrand positioningcopywritinglifecycle marketingdata analysismarketing efficiencyROI measurement
Soft skills
creativityexecutionadaptabilityrelationship buildingaccountabilityresults-driven mindsetcommunicationstrategic thinkingproblem-solvingleadership