Senior Manager – Retention
Fitt City
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Own Klaviyo: segmentation, flows, testing, reporting, and performance.
- Manage calendars and execution for all lifecycle campaigns—product, promo, retention.
- Lead voice memo SMS campaigns and test new formats to boost loyalty.
- Collaborate with internal team (coordination, design, QA), with the ability to execute solo when needed.
- Oversee creative and strategic execution of direct mail efforts.
- Drive retention: winbacks, churn mitigation, loyalty, upsell, and save strategies.
- Partner with Marketing to evolve offerings, optimize onboarding, and personalize subscriber experiences.
- Use data (cohort analysis, predictive models) to identify opportunities for LTV growth.
- Map and optimize customer journeys across touchpoints—onboarding, loyalty, reactivation, etc.
- Deploy behavioral segmentation to align messaging with customer needs.
- Run experiments across messaging, offers, and flow timing.
- Track key KPIs (LTV, churn, deliverability, subscription health, etc.).
- Translate findings into action across marketing, CX, and product teams.
- Proactively identify trends, risks, and opportunities.
Requirements
- 4-6+ years in retention, lifecycle marketing, CRM, or subscription growth for e-commerce or consumer brands.
- Deep Klaviyo expertise, segmentation, deliverability, dynamic flows, analytics.
- Ability to “get a little dangerous” in Shopify — not a developer, but comfortable navigating themes, apps, templates, and basic troubleshooting.
- Familiarity with a retention tech-stack: SMS (we use Postscript), subscription platforms (we use Luna), and Direct Mail (we use PostPilot)
- Strong command of retention metrics: LTV, CAC:LTV, churn, cohorts, repeat rate, subscription KPIs.
- Analytical — proficiency in Excel/Sheets and comfort working with dashboards or BI tools like Triple Whale.
- Proven experience scaling retention programs in a high-growth DTC environment. Bonus if it’s a CPG, wellness or food brand.
- Experience managing or mentoring another marketer (e.g., coordinator or specialist).
- Comfort using AI to speed up workflow and experimentation.
- Exceptionally organized, detail-oriented, and operationally strong.
Benefits
- Health insurance
- Flexible work arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Klaviyosegmentationanalyticscohort analysispredictive modelsretention metricsExceldashboardsA/B testingcustomer journey mapping
Soft skills
collaborationleadershiporganizationaldetail-orientedanalyticalproactivecommunicationexecutionmentoringproblem-solving