Founding GTM Lead – AI-powered Lifestyle Coaching

Fitmate Coach

Founding GTM Lead building outbound sales for FitMate’s AI-powered lifestyle coaching. Owning prospecting, pipeline, meetings, and conference-driven business development.

Posted 8/14/2026full-timeRemote • California • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and managing outbound go-to-market strategies, utilizing tools for research and personalization, and executing multi-channel outreach. Proficient in pipeline management and deliverability best practices, with a strong focus on metrics and results.

Highest-signal resume keywords

Outbound Go-To-Market StrategyPipeline ManagementDeliverability ExpertiseClay or Equivalent ToolsStrong Writing Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Outbound System BuildingMetrics AnalysisMulti-Channel SequencesManual ProspectingDeliverability Monitoring

Soft Skills

Relentless Follow-ThroughMotivation by Health and Behavior ChangeComfortable in Early-Stage Roles

Tools & Technologies

ClayLinkedIn Automation ToolsCRMZapierN8n

Industry Keywords

HREmployee BenefitsHealth PlansHealthcareConference Outreach

About the role

Key responsibilities & impact

Own outbound go-to-market end-to-end in close partnership with the founder
Build the outbound system and fill the pipeline
Build target lists using Form 5500 filings, wellness stipend job postings, conference attendee lists, provider rosters, and ACO rosters
Set up and manage sending infrastructure including secondary domains, mailbox warmup, SPF/DKIM/DMARC, inbox rotation, suppression lists, and deliverability monitoring
Write and run personalized multi-channel sequences across email, LinkedIn, and SMS for event and opted-in follow-up
Use Clay, enrichment waterfalls, and LLMs for research and personalization at scale
Book qualified meetings and prepare account-specific research
Manage pipeline progression, next touchpoints, re-engagement, and stalled conversations
Run conference outreach, including pre-booking meetings, working the floor, and following up within 24 hours
Optionally build marketing initiatives such as newsletters, LinkedIn posts, and useful content to keep leads warm

Requirements

What you’ll need

2+ years of startup outbound experience, having built the system rather than inherited it
Strong command of reply rate, positive-reply rate, meetings booked, and meetings held
AI-native working approach
Hands-on experience with Clay or equivalent, Instantly/Smartlead or equivalent, LinkedIn automation tools, and a clean CRM
Deliverability expertise, including understanding separate domains for cold campaigns
Relentless follow-through on no-shows, stalled deals, and introductions
Comfortable calling leads and performing manual prospecting and engagement work
Comfortable working in an early-stage founding role without a manager, support staff, or playbook
Strong writing skills
Motivation by health, behavior change, and human support
Bonus: experience selling into HR, employee benefits, health plans, or healthcare
Bonus: conference-driven pipeline experience
Bonus: independently closing deals
Bonus: building automations with Zapier, n8n, or scripts

Benefits

Comp & perks

Competitive base + uncapped commission
Fast-moving environment where things ship
Opportunity to contribute to product ideas with no silos
Focus on impact rather than process for its own sake
Mission-driven work helping people change their lives