Founding Growth Marketer

Fitmate Coach

Founding growth marketer driving consumer acquisition for FitMate’s AI-powered lifestyle coaching platform. Managing paid social, creative testing, funnels, organic growth and lifecycle marketing.

Posted 8/14/2026contractRemote • California • 🇺🇸 United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing paid social campaigns, particularly on Meta, with a strong focus on consumer acquisition and performance analysis. Proficient in creative testing, SEO content development, and utilizing AI tools for marketing automation and reporting.

Highest-signal resume keywords

Paid Social Campaign ManagementMeta Ads ManagerCreative Testing and AnalysisSEO and Content DevelopmentEmail and SMS Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Consumer AcquisitionCreative WritingA/B TestingCROLanding Page DevelopmentAnalytics and ReportingUTM TrackingCAPIGA4Post-Purchase Surveys

Soft Skills

Analytical SkillsCreative SkillsIterative ThinkingCommunication SkillsInterest in Health and Fitness

Tools & Technologies

Meta Ads ManagerGoogle AdsTikTok AdsYouTube AdsKlaviyoCapCutAI Image and Video GenerationPostHogSEO ToolingSocial Media Platforms

Industry Keywords

D2CSubscriptionApp MarketingUser-Generated ContentCohort AnalysisBlended CAC ReportingEmail Lifecycle ManagementSocial Account GrowthCommunity EngagementPerformance Marketing

About the role

Key responsibilities & impact

Run consumer acquisition with the founder
Manage the Meta account day-to-day, including structure, audiences, bidding, exclusions, scaling and pullbacks
Brief and produce UGC, static and short-form video creative; write hooks and maintain a weekly testing calendar
Build and test landing pages and the funnel from quiz and offer through checkout and first-session booking
Maintain tracking and attribution using pixel, CAPI, events, UTMs, post-purchase surveys and blended CAC reporting
Expand into Google, YouTube, TikTok, Reddit, newsletters, creators and affiliates when performance supports it
Build SEO and AI-search content for the /learn library
Manage organic social across Instagram, TikTok and YouTube Shorts
Participate usefully in Reddit and Facebook communities
Manage email and SMS lifecycle from first click through retention
Own and report the dashboard covering spend, CPM, CTR, hook rate, CPL, trial starts, trial-to-paid, channel/cohort CAC, retention and payback
Continuously automate research, drafting, creative variations, reporting and repetitive account work using scripts, agents and AI

Requirements

What you’ll need

2–4 years running paid social for a consumer product such as D2C, subscription or app
Hands-on experience running a Meta account and owning real Meta budget
Ability to diagnose CAC changes and explain corrective actions
Ability to demonstrate a successful creative test, including hypothesis, variants and result
Combination of creative and analytical skills, including writing hooks and reading cohort reports
Ability to iterate through weekly creative cycles
Experience with SEO, content or growing a social account
Strong writing skills
Personal interest in health, fitness and behaviour change
AI-native working style; ability to use AI for research, drafts, creative variations, reporting and repetitive account work
Familiarity with Meta Ads Manager, Google, TikTok, YouTube and Reddit advertising tools
Experience with UGC and creator pipelines; CapCut or equivalent; AI image and video generation
Experience with landing pages, quizzes, checkout, A/B testing and CRO
Experience with GA4, Meta Pixel, CAPI, PostHog, post-purchase surveys and blended CAC reporting
Experience with Klaviyo for email and SMS
Experience with SEO tooling and social platforms
Experience with Claude and LLM-driven research, copy, creative variation and reporting

Benefits

Comp & perks

Competitive base
Bonus tied to acquisition volume at target CAC
Fast-paced environment with work that ships
Opportunity to contribute to product ideas
Impact-focused culture
Mission-driven work helping people change their lives