Senior Marketing Associate, Web Analytics
Fitch Group, Inc.
full-time
Posted on:
Location Type: Hybrid
Location: Warsaw • Poland
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Salary
💰 PLN 140,000 - PLN 160,000 per year
Job Level
About the role
- Identify trends, friction points, and anomalies across channels and customer journeys to generate actionable insights and testable hypotheses
- Build proactive, data-backed recommendations that improve marketing performance, conversion, and ROI
- Partner with Marketing and cross‑functional teams, capturing their business questions through regular meetings, and translate them into clear analytics requirements and measurement plans
- Develop clear dashboards and reports that communicate trends, insights, and outcomes to stakeholders
- Proactively detect tracking issues and gaps in the data capture strategy; define data layer requirements and measurement frameworks; recommend enhancements to ensure complete, reliable, and privacy-compliant data
- Act as the primary digital analytics support across Fitch Group brands. Deliver training to enable a self-serve analytics model and evangelise performance measurement and optimisation across Fitch Group
Requirements
- Expert in Adobe Analytics and/or Customer Journey Analytics (CJA) — mandatory
- Excellent communication and stakeholder management; able to define tracking and analytics requirements, and partner with developers to implement them
- Strong understanding of digital data infrastructure and data layers
- Advanced skills in dashboarding and data visualisation
- Practical use of AI tools to accelerate analysis, QA, insight generation, and reporting
- Strong analytical and problem-solving skills; exceptional attention to detail; curious and committed to continuous learning
- Team player with a self-motivated, proactive, organised, and positive approach
- Confident presenter with the ability to showcase insights, recommendations, and results to diverse audiences
Benefits
- Hybrid Work Environment: 3 days a week in office required
- A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
- Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
- Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
- Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
- Inclusive Work Environment : A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
- Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Adobe AnalyticsCustomer Journey Analyticsdata visualizationdashboardingdata analysisdata capture strategydata layer requirementsmeasurement frameworksAI toolsanalytics requirements
Soft Skills
communicationstakeholder managementanalytical skillsproblem-solvingattention to detailcuriositycontinuous learningteam playerself-motivatedpresentation skills