Fiskars Group

Performance Marketing

• Own the Strategy: Define media strategy, goals, budgets, and KPIs across paid & affiliate channels.
• Build and continuously optimize full-funnel media plans aligned to seasonal priorities, product launches, and key accounts.
• Execute & Optimize: Hands-on management and execution of campaigns across platforms like Amazon, Google Ads, YouTube, Meta, programmatic networks (e.g., Trade Desk, Criteo), and retail media ( e.g. Walmart, Orange Apron).
• Monitor, test, optimize, and refine campaigns to improve performance, reach, and ROAS.
• Analyze campaign, market, and consumer data to uncover insights and drive smarter investment decisions.
• Collaborate & Influence: Partner closely with Sales, Marketing, and Brand teams to align on priorities and amplify impact.
• Brief and guide creative teams to develop high-performing, audience-first content.
• Drive Continuous Improvement: Leverage analytics tools (e.g., Google Analytics) and media platforms to optimize performance.
• Stay ahead of industry trends (privacy changes, cookie-less future, platform evolution).
• Help shape the future of media strategy within the broader Fiskars portfolio.

Media & Performance Marketing Manager