Customer Marketing Specialist – Activation, Retention

First Table

Customer Marketing Specialist responsible for activating and retaining customers at First Table. Collaborating across teams to enhance customer experience and loyalty for the dining discovery platform.

Posted 6/5/2026full-timeRemote • 🇳🇿 New ZealandJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Deliver lifecycle marketing activity across onboarding, activation, retention, loyalty, churn prevention, and winback programmes
Build, manage, and optimise customer journeys across channels including email, push notifications, in-app messaging, remarketing, and emerging channels
Lead lifecycle campaigns from hypothesis through to execution, optimisation, and measurement
Support the rollout of loyalty and personalisation initiatives across multiple markets
Use customer data, segmentation, and behavioural insights to identify growth opportunities
Design and execute A/B tests and experimentation programmes to improve lifecycle performance
Monitor and report on key metrics including activation, conversion, repeat bookings, retention, and customer engagement
Collaborate with Product, Data, Engineering, Social, and Creative teams to deliver customer-focused marketing initiatives

Requirements

What you’ll need

2–5 years' experience in lifecycle marketing, customer value management (CVM), CRM, retention marketing, or growth marketing roles
Experience working within high-growth digital, marketplace, subscription, or B2C environments
A strong data-driven mindset with the ability to turn insights into action
Confidence navigating customer data and analytics platforms to identify opportunities and performance trends
Experience working cross-functionally with teams such as acquisition marketing, product, data, content, and creative
Strong organisational skills and the ability to manage multiple priorities in a fast-moving environment
Curiosity about AI, marketing automation, and emerging technologies
The ability to operate autonomously while maintaining high executional standards

Benefits

Comp & perks

The opportunity to help grow a newly established Customer Value Management function
Real ownership and visible impact across three international markets
Work with a collaborative, high-performing team that values experimentation, innovation, and continuous improvement
Gain hands on experience using leading marketing automation, and analytics platforms
Opportunities to leverage AI and emerging technologies in meaningful ways
Enjoy perks like free First Table bookings, referral incentives, team recognition, and regular opportunities to celebrate wins
Join a purpose-led, award-winning consumer brand with strong momentum and exciting growth ambitions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

lifecycle marketingcustomer value managementCRMretention marketinggrowth marketingA/B testingdata analysiscustomer segmentationcustomer engagement metricsmarketing automation

Soft Skills

data-driven mindsetorganisational skillsability to manage multiple prioritiescollaborationcuriosityautonomyexecutional standards