First Stop Health

Director of Engagement

First Stop Health

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Drive utilization of telehealth services and client ROI and retention
  • Design, implement and scale multi-channel strategy to engage members
  • Manage a small department central to company growth
  • Develop data-driven CRM strategies focused on customer segmentation and engagement optimization
  • Translate behavioral science principles into scalable communication strategies
  • Identify engagement barriers and develop proactive strategies
  • Lead initiatives to improve foundational CRM performance metrics
  • Own and execute strategies to improve customer reachability across multiple channels
  • Pair with Analytics & Data teams to define key data signals
  • Collaborate with Clinical/Medical stakeholders to incorporate trust-building elements in strategies
  • Develop multi-channel engagement programs and customer journeys aligned to cohorts

Requirements

  • Bachelor’s degree preferred
  • Experience in CRM strategy, lifecycle marketing, or customer engagement (e.g., Braze, Salesforce, Adobe, etc.)
  • Experience in healthcare or telehealth highly preferred
  • Strong analytical mindset with experience using data to inform segmentation and targeting strategies
  • Proven ability to lead cross-functional initiatives across data, marketing, and customer-facing teams
  • Familiarity with behavioral science principles and their application in marketing or customer experience
  • Experience with multi-channel engagement strategies, including email, direct mail, and partner-led communications
Benefits
  • Various health and medical coverage options
  • Dental and vision coverage
  • Disability and life coverage
  • Monthly medical waiver allowance
  • Remote-first work environment
  • Flexible paid time off
  • Summer Fridays
  • Employer match 401k plan
  • Monthly phone stipend
  • First Stop Health membership benefit providing virtual care solutions
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategylifecycle marketingcustomer engagementdata-driven strategiescustomer segmentationengagement optimizationmulti-channel engagementbehavioral science principlesanalyticstargeting strategies
Soft Skills
analytical mindsetleadershipcollaborationcommunicationproblem-solvingstrategic thinkingcross-functional leadershiptrust-buildingproactive strategy developmentcustomer focus
Certifications
Bachelor's degree