Director of Engagement

First Stop Health

Director of Engagement at First Stop Health driving telehealth service utilization and client engagement. Managing a team to design multi-channel strategies for member engagement and retention.

Posted 4/14/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Drive utilization of telehealth services and client ROI and retention
Design, implement and scale multi-channel strategy to engage members
Manage a small department central to company growth
Develop data-driven CRM strategies focused on customer segmentation and engagement optimization
Translate behavioral science principles into scalable communication strategies
Identify engagement barriers and develop proactive strategies
Lead initiatives to improve foundational CRM performance metrics
Own and execute strategies to improve customer reachability across multiple channels
Pair with Analytics & Data teams to define key data signals
Collaborate with Clinical/Medical stakeholders to incorporate trust-building elements in strategies
Develop multi-channel engagement programs and customer journeys aligned to cohorts

Requirements

What you’ll need

Bachelor’s degree preferred
Experience in CRM strategy, lifecycle marketing, or customer engagement (e.g., Braze, Salesforce, Adobe, etc.)
Experience in healthcare or telehealth highly preferred
Strong analytical mindset with experience using data to inform segmentation and targeting strategies
Proven ability to lead cross-functional initiatives across data, marketing, and customer-facing teams
Familiarity with behavioral science principles and their application in marketing or customer experience
Experience with multi-channel engagement strategies, including email, direct mail, and partner-led communications

Benefits

Comp & perks

Various health and medical coverage options
Dental and vision coverage
Disability and life coverage
Monthly medical waiver allowance
Remote-first work environment
Flexible paid time off
Summer Fridays
Employer match 401k plan
Monthly phone stipend
First Stop Health membership benefit providing virtual care solutions

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategylifecycle marketingcustomer engagementdata-driven strategiescustomer segmentationengagement optimizationmulti-channel engagementbehavioral science principlesanalyticstargeting strategies

Soft Skills

analytical mindsetleadershipcollaborationcommunicationproblem-solvingstrategic thinkingcross-functional leadershiptrust-buildingproactive strategy developmentcustomer focus

Certifications

Bachelor's degree