Digital Campaign Specialist

First Connect Insurance Services

Digital Campaign Specialist running HubSpot campaigns for First Connect Insurance, a platform connecting independent agents with US insurance carriers. Building emails, landing pages, automation, tests, and reporting.

Posted 8/13/2026full-timeRemote • California • 🇺🇸 United StatesMid-LevelSenior💰 $65,000 - $75,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in building and managing multi-channel marketing campaigns, utilizing HubSpot for email and landing page creation, and applying A/B testing to optimize performance. Proficient in HTML/CSS and capable of analyzing campaign analytics to drive strategic adjustments.

Highest-signal resume keywords

HubSpot Marketing Hub ExperienceHTML/CSS ProficiencyA/B Testing Program ManagementCampaign Performance AnalysisMulti-Channel Campaign Execution

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign Asset ManagementEmail BuildingLanding Page DevelopmentDrip AutomationRemarketing CampaignsPerformance ReportingHTML/CSSA/B TestingContent Management SystemsMulti-Channel Marketing

Soft Skills

Excellent Written CommunicationDeadline ManagementCollaboration

Tools & Technologies

HubSpotHubSpot Content HubSprocket Theme

Certifications & Qualifications

HubSpot Marketing Hub Certification

Industry Keywords

B2B MarketingSaaS MarketingLead AcquisitionIncentive Program MarketingFinancial Services Marketing

About the role

Key responsibilities & impact

Own end-to-end campaign builds, including drip automation, forms, landing pages, and email assets across all campaign types
Build and manage remarketing campaigns to re-engage unconverted leads
Execute multi-channel campaigns for incentive programs, product marketing, and brand campaigns
Build emails in HubSpot's email builder, code templates, optimize subject lines and preview text, and ensure correct rendering across devices and clients
Build and maintain landing pages in HubSpot Content Hub using the Sprocket theme and HTML/CSS
Run structured A/B and multivariate tests on creative, copy, audiences, and landing pages, translating results into recommendations
Monitor campaign performance daily/weekly and prepare regular reporting
Coordinate with Marketing, Product, and Sales to align campaigns with carrier offerings, promotions, and platform capabilities
Work with Product Marketing, Growth Marketing, and Graphic Designers from campaign brief through build, launch, and reporting

Requirements

What you’ll need

Bachelor's degree in marketing, business, or related fields
3+ years of experience building and managing campaign assets such as forms, landing pages, and emails
Hands-on HubSpot experience required, including Marketing Hub, Workflows, and email campaigns at minimum
Proficiency in HTML/CSS for email and landing page builds
Experience building landing pages in HubSpot Content Hub or a similar CMS
Experience running A/B testing programs with documented results
Comfortable reading campaign analytics and adjusting strategy based on performance
Ability to manage multiple campaigns simultaneously and meet deadlines
Excellent written communication skills for briefing creative and reporting results
Preferred: experience marketing to insurance agents, financial services professionals, or another regulated industry
Preferred: background in B2B, SaaS, or marketplace/platform businesses
Preferred: experience in high-volume lead acquisition environments
Preferred: exposure to incentive or loyalty program marketing
Preferred: HubSpot Marketing Hub certification

Benefits

Comp & perks

Multiple medical plans to choose from
100% employer-covered dental and vision plans for team members and families
401(k) retirement plan
Short- and long-term disability
Employer-paid life insurance
Flexible Spending Accounts (FSA) for health and dependent care
Employee Assistance Program (EAP)
Equity compensation eligibility
Training and internal career growth opportunities
Flexible Time Off