Commercial Manager

First Bus

Commercial Manager driving commercial performance and customer proposition within Regional Bus. Contributing to commercial plans and working closely with service teams at First Bus.

Posted 6/30/2026full-timeYork • 🇬🇧 United KingdomMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Driving Commercial Performance
Own and manage performance across routes, depots, or corridors—focusing on revenue, passenger volumes, and yield
Analyse trends, identify risks and opportunities, and lead performance reviews
Deliver targeted commercial interventions to improve results
Provide accurate inputs into budgets and forecasts
Identify new revenue opportunities across markets and partnerships
Lead the delivery of local market plans and ensure measurable results
Work with specialist teams to implement initiatives and overcome challenges
Manage and evaluate trials and pilots to grow demand and revenue
Collaborate with Network Planning teams on route performance and optimisation
Implement local pricing and ticketing initiatives
Help shape and communicate customer propositions using insight and data
Act as a key commercial partner to Service Delivery teams
Support delivery of partnership schemes, bids, and contract renewals
Represent the business in discussions with local stakeholders and authorities
Ensure compliance with commercial processes and governance
Maintain clear records and escalate risks where needed

Requirements

What you’ll need

Proven experience in a commercial, analytical, or performance-focused role within a large-complex organisation
Strong data analysis and interpretation skills
Experience supporting budgets, forecasts, or reporting
Ability to influence and collaborate across teams
Strong organisational skills and confidence to challenge and escalate when needed

Benefits

Comp & perks

Simply Health & Smart Health for you and your dependents at no cost
Cash back benefits across optical & dental as well as virtual GP appointments
Mental health support and nutrition and fitness advise
24hr, 365 days a year mental health support
Platform with discounts on high street brands and supermarkets
Discounted train travel for you and your family after 6 months service
Free bus pass
Cycle to work scheme
25 days' holiday + bank holidays
Pension scheme and chance to buy discounted First Group shares
Enhanced maternity / paternity pay
Flexible working

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Performance AnalysisRevenue OptimizationMarket AnalysisPricing StrategyForecastingRisk IdentificationCommercial GovernanceData-Driven Decision MakingPerformance ReviewTrial Management

Soft Skills

Influencing SkillsOrganizational SkillsConfidence to ChallengeCollaborationCommunication