Director, Membership and Engagement

First Book

Director of Membership and Engagement at First Book leading strategies for member acquisition and engagement. Collaborating with teams to enhance education access for children in need.

Posted 4/29/2026full-timeWashington • District of Columbia, Washington • 🇺🇸 United StatesLead💰 $80,000 - $89,000 per yearWebsite

About the role

Key responsibilities & impact

Own the full member lifecycle—from onboarding through long-term loyalty.
Design and implement member journeys, communication campaigns, and engagement strategies that strengthen brand affinity and Marketplace activity.
Develop scalable systems that recognize and foster member loyalty.
Partner with the VP of Global Strategies and internal teams to support the development and growth of First Book’s new online community.
Lead prospecting and lead generation initiatives that expand the First Book Network.
Design strategies that reach new audiences and leverage existing members to broaden reach.
Collaborate with Marketing & Communications and external agencies on digital strategy for ongoing acquisition campaigns.

Requirements

What you’ll need

Bachelor’s degree in business, nonprofit management, communications, marketing, or a related field required.
Minimum 7 years of experience owning digital, membership, or engagement-driven growth strategies across multi-channel campaigns and performance measurement.
Minimum 3 years of experience leading complex programs, vendors, and direct reports with clear accountability for outcomes.
Proven ability to drive measurable growth outcomes, including member acquisition, retention, engagement, and/or revenue-adjacent conversions.
Experience in nonprofit, association, education, social impact, or membership-driven organizations preferred, though not required.
Related certifications in digital marketing, community engagement, and AI are desired.

Benefits

Comp & perks

Medical and dental insurance coverage
Life insurance and Accidental Death and Dismemberment (AD&D) coverage
Paid vacation and sick leave
12 paid holidays annually
401(k) retirement plan with employer matching contributions
Employer-provided parking stipend (Washington, DC)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingmembership growth strategiesperformance measurementlead generationmember engagementcommunication campaignsscalable systemsaudience targetingdata analysisprogram management

Soft Skills

leadershipcollaborationstrategic thinkingaccountabilitycommunicationcreativityproblem-solvingrelationship buildingadaptabilityproject management

Certifications

digital marketing certificationcommunity engagement certificationAI certification